Responsibilities

• Regularly capture photo and video content across DM Plaza, Desi Dragon, Pearl & Leaf, Meridian Hill, Nature's Bazaar, and other relevant operations or events.
• Identify stories already happening inside the businesses instead of relying only on pre-planned campaign concepts.
• Find interesting personalities among staff, customers, creators, vendors, partners, and community members and develop story angles around them.
• Turn rough ideas, founder thoughts, operational updates, launches, and community moments into clear content narratives.
• Develop short-form video concepts, interview formats, behind-the-scenes stories, launch content, event content, community features, and other platform-appropriate creative.
• Film, edit, package, and publish or coordinate publication of content with a bias toward consistent output and learning.
• Use current, modern tools for video editing and content management, and stay current as stronger tools and workflows emerge.
• Maintain a practical content calendar without allowing scheduling administration to become the center of the role.
• Review content performance and use results to improve future creative decisions.
• Identify creators, local groups, cultural communities, organizations, events, and partnership opportunities relevant to DM Plaza.

Requirements

• Relevant professional experience in content creation, social media, community, brand marketing, creative production, journalism, creator partnerships, events, or a closely related field is preferred, but strong instincts and demonstrated work can outweigh a traditional years-of-experience profile.
• Strong short-form video instincts and ability to shoot useful content quickly with a phone or lightweight camera setup.
• Demonstrated experience creating content personally, not only managing outside creators or agencies.
• Ability to structure a story with a clear hook, point of view, progression, and payoff.
• Strong working knowledge of short-form editing, common social media content formats, and current video editing and content management tools.
• Ability to conduct natural interviews and make non-media-trained people feel comfortable on camera.
• Ability to turn loosely structured ideas into concise scripts, outlines, captions, or video structures.
• Strong written communication and copy judgment.
• Ability to organize footage, ideas, content pipelines, contact lists, and follow-ups.
• Comfort reviewing basic performance metrics and using them to improve creative output.

Preferred

• Experience building content for restaurants, hospitality, retail, events, food, culture, lifestyle, or community-focused brands.
• Experience with creator partnerships or community activations.
• Strong familiarity with New York City neighborhoods, communities, creators, cultural organizations, or event ecosystems.
• Experience covering live events and producing content quickly from them.
• Portfolio showing personally created short-form video and storytelling work.
• Ability to speak Bengali is a plus but is not required.