Responsibilities

• Develop and lead the overall content strategy across social media platforms.
• Identify storylines, content opportunities, recurring series, and long-term content themes.
• Translate company priorities and business objectives into engaging content that attracts attention and builds audience.
• Create and maintain a content roadmap that balances brand building, entertainment, and business goals.
• Serve as a recurring on-camera personality across Happy Ending’s social channels.
• Host interviews, behind-the-scenes content, event coverage, lifestyle content, and brand storytelling.
• Help bring the Happy Ending personality to life through authentic, engaging, and relatable content.
• Build familiarity and connection with our audience over time.
• Lead and manage a Content Coordinator/Videographer responsible for filming, editing, and publishing content.
• Collaborate on content calendars, production schedules, and campaign execution.

Requirements

• 3-7 years of experience in content creation, social media, digital marketing, media production, communications, or related fields.
• Experience developing and executing content strategies for a brand, company, media property, or organization.
• Strong understanding of social media platforms, content formats, and audience-building strategies.
• Willingness to work occasional evenings and weekends for events, activations, and content opportunities.

Preferred

• Experience managing projects, freelancers, agencies, or direct reports preferred.
• Experience appearing on camera, hosting content, interviewing people, or creating personality-driven content is strongly preferred.
• Experience in beverage alcohol, hospitality, tourism, lifestyle brands, sports media, entertainment, or creator-driven businesses is a plus.

Benefits

• Competitive salary based on experience.
• Performance-based bonus opportunity.
• Paid time off and company holidays.
• Opportunities for professional development and growth.
• Direct exposure to company leadership and strategic decision-making.
• The opportunity to build something meaningful from the ground floor.