Content & Communications Specialist

Lakeland, FL (On-site)

$52K/yr – $60K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the multi-channel communications engine for UWCF, shaping editorial planning, storytelling, and campaign reporting to drive audience engagement and fundraising impact.

  • Editorial calendar ownership across departments and campaigns, coordinating schedules and requests.
  • Content production across email, social, web, newsletters, donor communications, and program materials with storytelling focus.
  • Measurement and reporting on reach and engagement, identifying opportunities to improve content performance and audience engagement.

Job Description

Responsibilities

  • Maintain UWCF's integrated editorial calendar, coordinating content schedules and communication activities across multiple departments, programs, campaigns, and initiatives.
  • Develop, write, edit, and manage content for email marketing, social media, websites, newsletters, annual reports, donor communications, volunteer communications, program communications, and campaign materials.
  • Identify, develop, and share compelling stories that highlight community impact, donor generosity, volunteer engagement, and organizational priorities.
  • Support communication plans for fundraising campaigns, affinity groups, advocacy initiatives, volunteer recruitment efforts, stewardship activities, and community awareness campaigns.
  • Coordinate event-related communications including invitations, registration messaging, event emails, social media promotion, event programs, speaker introductions, scripts, signage copy, presentations, and post-event communications.
  • Manage and update digital communication channels, including social media platforms, email marketing systems, and website content to ensure consistent messaging and audience engagement.
  • Collaborate with internal departments, volunteers, community partners, and vendors to gather content, coordinate communication requests, and support marketing initiatives.
  • Monitor and track communication performance using website analytics, social media metrics, email marketing data, campaign reporting, and other measurement tools.
  • Prepare reports and assist in identifying opportunities to strengthen audience engagement, communication effectiveness, content performance, and marketing outcomes.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Marketing, or a related field required.
  • Minimum of 3 years of experience in communications, marketing, content development, public relations, digital marketing, or a related field.
  • Demonstrated experience developing content across multiple communication channels, including email marketing, social media, websites, newsletters, and print materials.
  • Experience maintaining content calendars, coordinating communication projects, and supporting multi-channel marketing initiatives.
  • Experience tracking communication performance metrics and preparing reports.

Preferred

  • Nonprofit experience preferred.
  • Knowledge of AP Style preferred.

Benefits

  • Benefits: UWCF offers a comprehensive benefits package including medical, dental, vision, life and disability insurance, paid time off, holidays, retirement savings, and professional development opportunities.
United Way logo

United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA
3K employees (172 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
226.6K
Monthly Google Ads Budget
$27.3K
Traffic Source Mix
Search
42.4%
Direct
44.8%
Referral
8.5%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
146 (5% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Last Raise
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant
  • Oct 2024
    Grant

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