Responsibilities

• Content Campaign Execution: Manage an integrated content strategy and lead multi‑channel campaigns that support brand awareness, engagement and business development.
• Create and maintain content across core disciplines, partnering with leaders and subject matter experts to produce clear, client‑focused thought leadership.
• Oversee production of key brand platforms, including the magazine, podcast, weekly blog and other recurring publications.
• Creative Design & Brand Stewardship: Write, design, edit and publish content across digital and print channels while ensuring alignment with brand standards and regulatory requirements.
• Coordinate with external designers, agencies and vendors to maintain consistent visual identity and messaging.
• Manage the sales and content library to ensure associates have access to current, compliant materials.
• Website Management: Oversee Oakworth.com to ensure clear, client‑focused messaging, strong brand alignment, and SEO/AEO best practices.
• Maintain and enhance the company intranet to support communication, culture and associate engagement.
• Develop campaign landing pages that support integrated marketing strategies.
• Coordinate collaboration with website design partners and other vendor relationships.

Requirements

• Bachelor’s degree (B A.) in marketing, communications, or related field preferred
• 7+ years of progressive experience in marketing, brand strategy and/or integrated marketing communications
• Demonstrated ability to lead multi-channel initiatives from strategy through execution
• Strong understanding of brand governance and AP-style writing and editorial judgment skills
• Work effectively in a collaborative, fast-moving environment with multiple stakeholders
• Familiarity with marketing automation and CMS platforms
• Exceptional organizational skills, project management mindset and attention to detail