Consumer Insights Manager at HSAD North America | Englewood Cliffs, NJ | $95K/yr – $110K/yr

Consumer Insights Manager

Englewood Cliffs, NJ (On-site)

$95K/yr – $110K/yrManager3+ years expFull time

Posted 2 months ago

Job Summary

Own end to end market research and insight delivery across planning, data analysis, storytelling, and cross functional advisory to shape product and marketing decisions.

Research & Insight Ownership: Lead planning, design, and synthesis across primary, internal, and syndicated data sources.
Storytelling & Reporting: Develop executive ready reports and narratives tailored to stakeholder needs.
Stakeholder Engagement: Align priorities with Marketing, Product, and BU teams and provide ongoing advisory support.

Job Description

Responsibilities

Research & Insight Ownership: Lead planning, design, and synthesis across primary, syndicated, and internal data sources.
Storytelling & Reporting: Develop executive-ready reports and narratives tailored to stakeholder needs.
Stakeholder Engagement: Align priorities with Marketing, Product, and BU teams and provide ongoing advisory support.
Knowledge Management: Extract, organize, and enable reuse of market insights and competitive trends.
Data Analysis: Clean, validate, and analyze datasets; perform segmentation and root-cause analyses.
Communication & Readiness: Prepare materials for readouts and business reviews with clear implications.
Research Methodologies: Select appropriate quantitative, qualitative, or hybrid approaches and design surveys and sampling plans.
Cross-Functional Collaboration: Facilitate data-driven alignment across teams using insights.
Market Intelligence: Track category trends and maintain insight repositories for easy access.
Impactful Storytelling: Translate findings into actionable implications that inform strategy.

Requirements

BS/MS in Marketing, Economics, Statistics, Data Science, or related fields.
3+ years supporting marketing, market research, or analytics teams.
Skilled storyteller with ability to mine data into strategic insights.
Experience with both quantitative and qualitative research methods; project management proficiency.
Strong attention to detail and data management skills.
Excellent written and verbal communication across diverse stakeholders.
Knowledge of MarTech including Google Analytics and social listening tools; strong Excel and PowerPoint skills.
Ability to advocate for consumer perspectives and clear point of view.
Experience integrating multiple data sources to inform decisions.
Ability to generate executive-ready outputs and concise insights.

Nice-to-have

HSAD North America

HSAD is a full-service marketing creative agency with offices across the globe. We pride ourselves in getting to the heart of brands’ stories and communicating them with unwavering creativity. Our offering and expertise includes: Brand & Product StrategyDigital & Traditional MarketingDomestic & Global CreativeTrade, Event & Scholarship ActivationAgency offices are located in New Jersey and Los Angeles. Learn more at HSAUSA.com

Founded in 1984

Englewood Cliffs, New Jersey, USA

173 employees (72 in marketing)

www.hsadusa.com