Responsibilities

• Own the NordicTrack North America consumer business as a clearly defined, high-performing commercial engine across retail and DTC, creating clarity around who the priority audiences are, what NordicTrack offers them, and why the brand wins across the full consumer purchase journey.
• Partner with Sales and drive the sales performance metrics that translate consumer demand into measurable, profitable revenue, setting realistic targets for traffic, conversion, average order value, and revenue.
• Build and run the full-funnel, cross-channel go-to-market motion from strategy to closed revenue, owning the acquisition-to-retention engine across retail, owned, and paid channels.
• Connect brand, media, retail, and merchandising into a cohesive, channel-agnostic conversion strategy, ensuring creative, media, site, retail, and promotional decisions work together to drive both brand health and commercial performance.
• Operate as the accountable owner of the NordicTrack North America consumer business, taking end-to-end responsibility for traffic, conversion, revenue, and retention in close partnership with Sales as the channel P&L owner.
• Own demand creation across retail and DTC — developing the audience, brand, and full-funnel strategy that generates new consumer demand for NordicTrack, not just capturing existing demand.
• Identify the primary barriers to conversion and retention, and push beyond surface explanations to uncover root causes.
• Translate demand-creation ambition into a clear full-funnel strategy and channel roles that build and convert demand, in partnership with Media, Creative, Merchandising, and Analytics.
• Monitor competitive, cultural, and consumer trends and determine which are strategically relevant.
• Define how NordicTrack should be positioned to priority consumer audiences.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years of experience in consumer go-to-market, retail, direct-to-consumer, e-commerce, or growth roles for physical products.
• Experience owning conversion, retention, or full-funnel performance across retail and/or DTC channels.
• Demonstrated ability to make decisions with incomplete information and move work forward quickly.
• Proven judgment across brand and performance contexts, including experience shaping pricing and promotion.
• Working understanding of performance marketing fundamentals, funnel economics, margin, and ROI considerations.
• Experience operating within both scaled brands and fast-moving, resource-constrained environments.
• Strong intuition for social-first creative and cultural relevance.
• Exceptionally clear and concise written and verbal communication skills.
• Track record of tying brand, creative, and merchandising decisions directly to revenue and margin outcomes.