Consumer Advertising Specialist

La Vergne, TN (Unknown)

$65K/yr – $82K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel paid media programs to drive growth, ROI, and data-driven decisions across Ingram iD, Walmart, Meta, Google, and related platforms.

  • Campaign execution and performance optimization with cross-functional collaboration and clear KPIs.
  • ROI analysis, reporting, and actionable recommendations to improve marketing and sales results.
  • Stakeholder communication, project management, and monitoring of campaigns and inventories across systems.

Job Description

Responsibilities

  • Develops and executes marketing campaigns that support company and customer growth strategies.
  • Executes and manages advertising campaigns in Ingram iD, Walmart, Meta, Google and other advertising channels.
  • Analyzes advertising and sales performance to achieve ROI goals and inform strategy. Makes recommendations on adjustments to improve marketing and sales results.
  • Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions.
  • Supports the project management of marketing services execution, coordinating with key stakeholders and executing in relevant technologies.
  • Works in various marketing systems to execute marketing initiatives, monitor campaigns, identify business opportunities, provide reporting, and evaluate relevant data.
  • Manages and tracks advertising and other marketing inventory

Requirements

  • Bachelor’s degree or year for year directly related experience
  • Minimum of 3 years related experience in marketing

Preferred

  • Business-minded, analytical, and results-driven approach.
  • Strong communication, collaboration, and problem-solving skills.
  • Comfort with marketing, advertising, and analytics tools including search, social, and retail ad platforms, and Excel (or demonstrated ability to learn similar tools quickly).
  • Multi-media marketing skills
  • Project-management skills
Ingram Content Group logo

Ingram Content Group

The world is reading. Ingram helps connect our world with the books they want—print and digital—when they need them, in the simplest ways. To better serve an increasingly connected global community of readers we are transforming the book industry for the better: through smart leadership, cutting-edge technology, and revolutionary innovations in the manufacture and distribution of books. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print on demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.

Founded in 1978
La Vergne, Tennessee, USA
2.1K employees (167 in marketing)

Traffic Signals

Monthly Visitors
713K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
17.6%
Direct
75.5%
Referral
4.1%
Social
2.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
132 (6% of company)
Median Career Experience
14 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

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