Consultant, Marketing Management (E&S Wholesale Insurance)
Scottsdale, AZ (Hybrid)
Posted 2 weeks ago
Job Summary
Own the end-to-end product marketing for E&S Wholesale, translating insights into audience-focused messaging and guiding cross-functional campaigns.
- Define priorities with business leaders and allocate marketing investments.
- Build partner-facing content and thought leadership.
- Use performance data to optimize campaigns and improve partner experience.
Job Description
Responsibilities
- Develop product marketing strategies and messaging that increase awareness, consideration, and adoption of E&S Wholesale solutions among agents and brokers.
- Translate market research, customer and partner insights, product information, underwriting appetite, and competitive intelligence into clear, audience-focused stories.
- Partner with business leaders and cross-functional teams to identify priorities, define desired outcomes, and recommend marketing investments.
- Create project briefs and guide work with creative, content, digital, media, public relations, and channel partners.
- Support integrated campaigns across email, web, paid media, social, public relations, print, events, and other relevant channels.
- Build thought leadership and partner-facing content that demonstrates Nationwide’s expertise and differentiated value.
- Use performance data and market feedback to optimize campaigns, improve the partner experience, and inform future plans.
- Identify process, technology, and capability improvements that make marketing more effective and easier for partners to engage with.
- Build trusted relationships across marketing, product, underwriting, distribution, and business leadership.
- Stay current on E&S market dynamics, competitive trends, product priorities, and the evolving needs of wholesale partners.
Requirements
- Experience developing and activating integrated marketing or product marketing strategies.
- Strong ability to turn complex products, market insights, and business goals into clear positioning and compelling messaging.
- Experience collaborating with cross-functional teams and external or internal creative, media, digital, content, or communications partners.
- Comfort using performance data and customer insights to make decisions and improve outcomes.
- Strong communication, project management, and stakeholder-influence skills.
- Insurance, financial services, B2B, partner marketing, or experience marketing to distribution channels is helpful—but not the only path to success.
Preferred
- Bachelor’s degree in marketing, business administration or related field preferred
- Master’s degree is a plus
- Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus
Benefits
- medical/dental/vision
- life insurance
- short and long term disability coverage
- paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
- nine paid holidays
- 8 hours of Lifetime paid time off
- 8 hours of Unity Day paid time off
- 401(k) with company match
- company-paid pension plan
- business casual attire
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.
Salaries
Posted range
$97K/yr – $145K/yr
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