Responsibilities

• Acquisition and analysis of global intelligence and insights from internal and external sources for emerging and established technologies
• Execute proactive and reactive marketing strategies, campaigns and essential collateral in an ongoing manner to address market dynamics
• Evaluation of IVL technologies’ value proposition, product positioning and messaging, and planning for future potential opportunities
• Collaboration with R&D, medical affairs and project management to operationalize product bench, preclinical and clinical testing as needed
• Ensure the proficiency of the global sales force to address IVL market leadership opportunities and IVL technologies’ positioning/counter-positioning with customers
• Collaboration with downstream and upstream marketing on the development of go-to-market strategies for new Shockwave IVL products, including portfolio prioritization and planning, pricing, account targeting and segmentation, and sales support
• Assist communications function with implementation of competitive internal and external communications strategy.
• Partner closely with marketing leadership, US and EU sales leadership, commercial operations, sales training, senior management, and other cross-functional colleagues (including clinical, legal, R&D, regulatory and finance) to advise on strategic insights and initiatives.
• Proactively creates a purpose driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with the strategies and goals of the team and enterprise.

Requirements

• BA or equivalent experience is required. MBA or advanced degree is preferred.
• Minimum 4 years of experience in cardiovascular med tech marketing, preferably with coronary, structural heart or peripheral vascular technologies, with knowledge of relevant products and call points.
• Proven track record in med tech product management and/or product marketing, with experience launching novel new products and market development.
• Have a strong command of clinical practice and research in core IVL markets and demonstrated ability to communicate and amplify results through marketing channels
• Ability to build successful partnerships with the sales force and develop relationships with key opinion leaders.
• Demonstrates agility to modify strategies and tactics, when necessary, based on voice of customer and emerging trends.
• Effective communication skills with all levels of management and organizations.
• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
• Ability to travel 30% (US & internationally) or more may be required.

Preferred

• Analytical Reasoning
• Analytics Insights
• Big Data Management
• Brand Positioning Strategy
• Business Data Analysis
• Communication
• Competitive Landscape Analysis
• Content Marketing
• Customer Analytics
• Customer Intelligence

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year
• Additional information can be found through the link below.