Responsibilities

• Lead and inspire a team of Product Marketing Managers focused on the full customer journey—from awareness to activation and engagement.
• Own the strategy and execution for Atlassian’s product marketing flywheel:
• Partner closely with product and leadership to develop and take Jira’s AI story to market.
• Partner with Growth to develop and optimize the self-serve motion
• Drive top-of-funnel brand and demand generation campaigns.
• Oversee onboarding and activation programs to ensure new customers realize value quickly.
• Build and scale content programs (SEO, thought leadership, templates, guides) to drive organic traffic and engagement.
• Partner cross-functionally with Product, Brand, Growth, and Analytics to align on goals, share insights, and deliver integrated go-to-market strategies.
• Champion experimentation and data-driven decision making to continuously improve marketing performance and customer outcomes.
• Mentor and develop a high-performing team, fostering a culture of collaboration, innovation, and growth.

Requirements

• 12+ years of experience in product marketing, growth marketing, or related roles in SaaS or technology companies.
• Proven success leading and developing high-performing marketing teams.
• Deep expertise in web, content, and digital marketing, with a track record of driving measurable growth through organic and paid channels.
• Experience building and executing top-of-funnel brand and demand generation campaigns.
• Strong understanding of onboarding, activation, and customer lifecycle marketing.
• Data-driven mindset with experience using analytics to inform strategy and optimize performance.
• Exceptional communication, collaboration, and stakeholder management skills.
• Passion for Atlassian’s mission and products; experience with Jira, Confluence, or similar collaboration tools is a plus.
• Comfortable working in a fast-paced, highly cross-functional, and global environment.

Preferred

• experience with Jira, Confluence, or similar collaboration tools is a plus.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .