Responsibilities

• Develop and coordinate a community engagement strategy that increases brand visibility and patient referrals across key markets.
• Build and maintain relationships with schools, athletic programs, clubs/gyms, senior centers, employers, and local organizations.
• Plan and execute community events (e.g., injury prevention clinics, health fairs, team fittings, screenings), including logistics, staffing, materials, and post-event follow-up.
• Coordinate sponsorships and donations: evaluate opportunities, negotiate terms, ensure brand alignment, and measure ROI.
• Serve as a point of contact for external partners, athletic trainers, and referring providers, coordinate speaking engagements and community education.
• Own the annual marketing calendar—multichannel campaigns across web, social, email, print, and onsite signage.
• Partners with operations to promote service lines (e.g., sports medicine, total joint replacement, walk-in/urgent orthopedic care) and new providers or locations.
• Create or oversee content (blogs, patient stories, provider spotlights, newsletters, short-form video) and ensure alignment with brand guidelines.
• Coordinate digital presence with website updates (service pages, provider bios, calls-to-action) and local listings (Google Business Profiles, maps, directories).
• Coordinate social media strategy, community management, and engagement tracking.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field; equivalent experience considered.
• 2–5 years of experience in marketing and/or community relations; healthcare, sports, or multi-location service experience preferred.
• Demonstrated success planning and executing community events and sponsorships.
• Proficiency with marketing tools (e.g., email platforms, social media suites, basic analytics dashboards, CMS).
• Strong writing, storytelling, and editing skills; comfort with press/media coordination.
• Data-driven mindset with the ability to interpret metrics and make optimization recommendations.
• Valid driver’s license and ability to travel locally for events and partner meetings.
• Strong writing, storytelling, and editing skills; comfort with press/media coordination.

Preferred

• Relationship builder with excellent communication and presentation skills.
• Project management and vendor coordination; able to juggle multiple timelines.
• Creative eye for brand consistency and compelling visuals (experience briefing designers/agencies).
• Problem-solver who is resourceful, organized, and detail-oriented.
• Comfortable working onsite and in the community (occasional evenings/weekends for events).
• Cultural humility and commitment to inclusive, patient-centered communication.