Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health’s services.
• Collaborate with executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.
• Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.
• Manage Granite Peak Home Health’s digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.
• Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.
• Set up meetings with doctors, clinics, social services representatives, and discharge planners to promote our services.
• Nurture accounts with regular drop-ins, either weekly or bi-weekly, to maintain and strengthen relationships.
• Travel throughout the state to build brand awareness, maintain relationships, and attend provider meetings.
• Drive business growth by spending a majority of the workday in the field developing relationships at community and educational events that result in eligible client referrals and applicants for Granite Peak Home Health and back-office staff.
• Distribute information materials and participate in promotional activities related to AccentCare’s non-medical homecare line of business.

Requirements

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
• 1+ years of experience in healthcare marketing, preferably in home healthcare or related sectors.
• Strong understanding of digital marketing strategies, SEO, content creation, and social media management.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Proven ability to build and maintain relationships with healthcare professionals, patients, and families.
• Ability to analyze marketing data and campaign results to make informed decisions.
• Highly organized with the ability to manage multiple projects and meet deadlines.
• A passion for healthcare and helping others in the community.
• Proficiency in marketing software, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
• Willingness to travel throughout the state of Montana (approximately 75% travel time).

Preferred

• Home care and home health background.
• Experience working in a home healthcare environment.
• Familiarity with healthcare regulations, HIPAA compliance, and patient privacy requirements.
• Knowledge of the local healthcare market and community outreach strategies.
• Knowledge of appropriate software including Microsoft Word, Excel, Outlook, PowerPoint, and Adobe Acrobat.
• Knowledge of office management systems and procedures.
• Market development in a healthcare setting: 1 year (Preferred).
• Sales in home care/home health setting: 1 year (Preferred).
• Clean driver’s license with a clean driving record (Preferred).

Benefits

• Health, dental, and vision insurance.
• Paid time off and holiday pay.
• Retirement plan.
• Travel allowance.
• Flexible schedule.
• Life insurance.