Responsibilities

• Marketing
• Develop and implement an effective marketing plan to include visiting with referral sources, hosting events at the facility for qualified prospects and referral sources, placing advertisements in newspapers and mailing promotional information to prospects.
• Seek and build positive relationships with the surrounding community, particularly referral sources.
• Educate employees as to their role in marketing and touring the facility.
• Join community groups and attend meetings to build good will in the surrounding area, educate members about your facility, and develop positive relationships.
• Attend and participate in any company training for marketing and sales.
• Sales
• Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision. Possess and maintain a strong knowledge of the residence, its benefits, and the services provided, the customers, and employees.
• Build positive and trusting relationships with prospects by listening to the needs of the prospect, asking questions to acquire more information about the prospect’s situation and concerns, and presenting the benefits of the facility to the prospective resident and/or resident’s representative.
• Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.

Requirements

• Bachelor’s degree preferred.
• Successful experience in sales and marketing in a long-term care setting.
• Computer experience and ability to use or learn sales programs.
• Ability to interact and build relationships with older adults.
• Thorough knowledge of State Regulations preferred.
• Must be 21 years of age. Must have a satisfactory criminal history check.
• Must have physical exam by a licensed physician. Must have a negative drug screen.
• Must be able to react in an emergency situation.
• Stand/walk up to eight hours a day.
• Sit up to four hours a day.