Community Outreach and Engagement Manager (Full-Time)

Responsibilities

• Articulate the Diana Health mission, model of care, and differentiators at every opportunity possible in the community and with each person you meet
• Research, identify, and build partnerships with key hubs of community, local business, and social activity (i.e., physical and virtual places places where women gather and share information)
• Remain well-versed and knowledgeable of the latest components of our care model and our services, and of our provider team roster, preferences, and scheduling availability
• Build, augment and nurture our network of local providers who refer their patients to women's health service providers such as primary care providers, pediatricians, urology, and fertility practices
• Build, augment and nurture our network of birth community providers who refer their clients to OB-GYN offices such as doulas, lactation consultants, massage therapists, and chiropractors
• Visit practices and birth community members to build relationships, provide collateral materials, host lunch & learn type meetings to educate the practices, providers, and their teams about our practice, our Diana Differentiators, and how to refer their clients; ensure closed loop communications on clients they refer
• Offer tours of our practice and provide overviews of our services
• Own, adding to and updating as needed, our local resource recommendation guides. These include our vetted recommended local providers and community partners (e.g., pediatricians, fertility clinics, acupuncturists, doulas, etc.)
• Maintain a clean, organized, and up-to-date CRM contact database to support accurate reporting, streamlined communication, and effective relationship management.
• Own set up and maintenance of the local Google Business Profile for the community according to identified company best practices to drive organic online search traffic.

• Join and participate in local Facebook and similar online groups where women share recommendations and feedback about their healthcare provider(s) to promote Diana Health and gather local insights
• Assist in identifying & capturing patient testimonials for marketing purposes
• Participate in "social sharing" of company social media content
• Host and sponsor community events to build brand awareness and connections
• Create and manage an annual outreach plan & calendar with an eye for positive ROI from target audiences through event attendance, sponsorship, and hosting
• Identify and pursue co-marketing opportunities with such partners
• Identify other hyperlocal marketing opportunities, as relevant, to drive new patient volume
• Represent Diana Health through active participation in local community organizations, networking groups, and civic initiatives to foster community partnerships, strengthen brand presence, and enhance awareness of the practice
• Own the Beaumont, Texas practice team webpage (maintaining bios, headshots, and ensuring up to date with new hires and team transitions)
• Share needs for print and digital collateral with the team

Requirements

• Bachelor's degree
• Previous experience in sales or a role focused on relationship-building in diverse communities
• Available evenings and weekends for events
• Access to reliable personal transportation
• Required Skills:
• Able to develop, work against, and manage to a budget
• Excellent interpersonal and oral and written communication skills
• Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences
• Strong project planning, organizational, and data management competency
• Technologically proficient, comfortable learning and utilizing CRM systems, reporting tools, and a variety of technology platforms

Preferred

• experience with content creation, design tools like Canva, and social media

Benefits

• Medical, dental, and vision insurance, with an HSA/FSA option
• 401(k) with employer match
• Paid time off
• Paid parental leave