Community Marketing Manager

New Berlin, WI (On-site)

$20/hr – $30/hrMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and expand a local referral-network by building alliances with hospitals, senior communities, physicians, and care managers, while executing field campaigns that convert relationships into onboarded clients.

  • Growth/Partnerships: Develop a territory plan, represent the agency at events, and pursue sponsorships to diversify referral sources.
  • Operations & Onboarding: Coordinate with intake and operations to ensure smooth onboarding and track conversions in CRM.

Job Description

Responsibilities
  • Build and maintain strong relationships with referral sources including:
  • Hospitals, discharge planners, and case managers
  • Assisted living and independent living communities
  • Skilled nursing facilities, rehab centers, hospice agencies
  • Physicians, geriatric care managers, and senior service providers
  • Conduct regular in-person visits, presentations, and follow-ups
  • Develop and execute a territory growth plan
  • Represent the agency at networking events, health fairs, and community functions
  • Plan and host educational events for professionals and families
  • Identify opportunities for partnerships and sponsorships within the senior care community
  • Serve as a brand ambassador in the local market
  • Track all referral activity and lead sources in CRM
  • Manage and nurture prospects from initial contact to conversion
  • Collaborate with intake and operations teams to ensure smooth onboarding
  • Monitor conversion rates and identify opportunities for improvement
  • Support implementation of local marketing campaigns
  • Coordinate collateral distribution and promotional materials
  • Provide feedback on market trends, competitor activity, and growth opportunities
  • Collaborate with leadership on strategic growth initiatives
  • Number of new referral sources established (KPI) - see above for context? (included as KPI) trigger item for tracking purposes? maybe keep as explicit bullet:
Requirements
  • 2+ years of experience in healthcare marketing, home care, or senior services
  • Degree in related field, preferred
  • Must have your own vehicle (Valid Driver's License and Auto Insurance) & willing to travel throughout Milwaukee and Waukesha County areas
  • Proven track record in relationship-based sales or business development
  • Strong communication and presentation skills
  • Highly organized with the ability to manage a territory independently
  • Comfortable working in the field (this is not a desk role)
  • License/Certification: Driver's License (Required)
Nice-to-Have
  • Experience with CRM systems
  • Ability to travel 50% (already indicated as requirement)
  • Degree in related field, preferred
Benefits
  • Dental insurance
  • Health insurance
  • Paid time off
Always Best Care Senior Services logo

Always Best Care Senior Services

3.8 Glassdoor

Since 1996, Always Best Care has helped families with non-medical in-home care and assisted living placement services. With Always Best Care, every client receives extraordinary care in an inspiring environment with caring people. Our Care Coordinators have worked with more than 25,000 seniors across the country. We're here to serve you!

Founded in 1996
Rocklin, California, USA
1.7K employees
62% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
150.3K
Monthly Google Ads Budget
$76.7K
Traffic Source Mix
Search
46.7%
Direct
36.9%
Referral
5.6%
Social
8.4%
Paid
2.3%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Recent News