Community Liaison/Senior Home Care Marketer

Lake County, FL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive referral-based growth for a home care agency by building relationships with senior-focused sources and executing targeted sales activity.

  • Own the referral-network development and daily face-to-face visits with high-value accounts.
  • Must-have: Proven sales and negotiation skills with track record of meeting goals.
  • Standout: CRM usage, weekly reporting, and planned sales routes.

Job Description

Responsibilities

  • Promote agency services to generate referrals and create a recognized presence in the community.
  • Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
  • Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
  • Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
  • Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.
  • Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
  • Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.
  • Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
  • Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
  • Meet monthly, quarterly and/or annual sales goals and quotas.

Requirements

  • Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
  • Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
  • Strong analytical and problem-solving abilities.
  • Excellent follow-up, planning, and organizational skills.
  • Professional demeanor and appearance, with the ability to present a positive and credible business image.
  • Proficient in Microsoft Office Suite and CRM systems or related software.
  • A reliable means of transportation with current insurance and a valid driver’s license.
  • Passionate about helping seniors live with dignity.

Preferred

  • The ideal candidate will be a self-starter with a proven track record of generating new business in the home care, healthcare or senior care market.

Benefits

  • Competitive salary
  • Opportunity for advancement
  • Paid time off
  • Training & development