Community Liaison/ Senior Home Care Marketer

Lake County, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive community-based referral generation by building trusted partnerships with healthcare and senior-services sources, pre-qualifying accounts, and conducting in-person visits to convert opportunities into agency engagements.

  • Referral Development: Build relationships with hospitals, SNFs, rehab centers, home health/hospice agencies, and senior groups to generate new opportunities.
  • Field Execution: Plan and execute 10–12 in-person visits per day, pre-plan weekly routing, and maximize cost-effective travel to sources.
  • Opportunity Conversion: Demonstrate value, follow up promptly, and ensure agreed actions are completed within timelines to advance referrals.

Job Description

Responsibilities

- Generate appropriate referrals by promoting the agency and creating a need for agency services in the community - Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations - Identify, research, and pre-qualify prospective accounts - Travel locally within the agency’s territory, meeting with professional referral sources - Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day - Demonstrate value for the health care organizations being visited - Provide relevant post-meeting follow-up - Ensure any action steps are completed within the agreed-upon timeframe - Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events, and professional organizations - Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials