Community Growth Advisor
Kalispell, MT
$34/hr – $46/hrFull time
Posted 2 months ago
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Job Description
Position Purpose
Every employee of Immanuel Living is responsible for carrying out the Mission of the community and demonstrating the core values and Immanuel Spirit in their day to day operations. The Community Growth Advisor will serve as a trusted guide for prospective residents and families, helping them navigate senior living decisions with empathy, professionalism, and expertise.
The role focuses on occupancy growth through relationship building, lead management, tours, application coordination, and move-in conversion while ensuring a warm, high-touch customer experience.
This is a consultative, hospitality-driven-role-not a transactional sales position.
Expectations
Expectations of Excellence
- Understand and support the core values, mission, philosophy, and guiding principles of Immanuel Living.
- Provide consistent quality and valued service, while complying with Corporate and Department policies and procedures and State and Federal regulations
- Respect the privacy, confidentiality, and possessions of those Immanuel Living serves, its staff, and Immanuel Living
- Contribute to an atmosphere of positivity, teamwork, and mutual support, while leading by example
- Look for the good in others and assume positive intentions.Be caring, compassionate, and hospitable, while acting with integrity and honesty
- Ensure that a safe living and working environment exists
- Attend work regularly and follow established work schedule, while being flexible to meet the needs of the department. Manage use of work time wisely
Education and Experience
- Bachelor’s degree in gerontology, marketing, psychology, public relations, journalism, social sciences, or related field preferred.
- Experience in hospitality, senior living, healthcare, customer service, leasing, or relationship-based business development preferred
- Experience using CRM/Software comfort.
Professional Licenses or Certifications Required by Law
- Driver License Class D (regular license
Essential Physical and Mental Requirements
- The incumbent must be at least 18 years of age.
- The incumbent must be able to perform multiple tasks simultaneously and work under time and/or deadline pressures.
- Required vision abilities include close up and distance, peripheral vision, depth perception, and ability to adjust focus.
- Ability to move frequently to all areas of the campus and all areas of buildings, in all weather, at all times of the day.
Job Responsibilities
Specific Duties –
- Respond to requests for information in a timely manner.
- Provide accurate reports to all appropriate parties.
- Maintain regular contact with existing leads and prospects.
- Participate in in-house marketing events and open houses; assists with planning and implementing as needed.
- Participate in external marketing and public relations events, seminars, exhibitions and meetings, maximizing opportunities to network with other professionals and generate new leads as appropriate.
- Proactively network with other departments within the retirement community, building trust and maintaining positive communications.
- Maintain strong working relationships with clinical and administrative personnel.
- Build relationships with current residents and occasionally attend programs and events.
- Keep current and have thorough knowledge of the amenities and services for residents living at all levels of care.
- Regularly visit competitive communities and participate in benchmarking activity in order to gain strategic and competitive information.
- Champion hospitality and service standards.
- Incorporate team core values and Immanuel Spirit into daily critical thinking process.
Prospecting
- Interact with all leads whether provided through advertising, public relations, referral, or personal contact and to turn those leads into depositors and residents of the Community through the use of professional selling skills including but not limited to outbound sales calls, in-person sales presentations, event participation, and group presentations
- Greet all visitors pleasantly and professionally presenting a very positive image for the Community
- Address specific customer preferences and priorities to guide them to commitment
- Connect with sufficient volume of leads and prospects by phone daily to create the velocity of sales needed to meet established goals
- Know and be able to explain the benefits of residing at the Community
Occupancy Growth & Conversion
- Manage prospect pipeline from inquiry through move-in.
- Conduct timely follow up communication
- Track leads, conversion activity, and occupancy opportunities
- Support occupancy goals for current communities and future expansion initiatives
- Facilitate the actual move, contact reputable vendors/dealers, receive price lists and associated services, and provide this information to the resident for his/her choice.
- Coordinate additional help during move including parking for moving truck, padding for elevator, placement of furniture for new apartment home.
- Complete closing documents; coordinate appointment with management personnel for signing of the closing documents.
Community Representations
- Participate in events, outreach opportunities, and prospect engagement activities.
- Represent Immanuel Living with professionalism and reporting
CRM & Sales Process Execution
- Maintain accurate CRM documentation
- Track inquiry sources, notes, next steps, and communication activity
- Support prospect workflow management and reporting
Resident Transition Coordination
- Guide prospective residents and families through application, reservation, lease, and transition processes
- Coordinate lease preparation, move-in logistics, and onboarding to ensure a welcoming and seamless arrival experience
- Assist with move-out coordination, transition communication, and next-step support for residents and families as needed
- Collaborate with operations, maintenance, dining, housekeeping, and resident services to ensure smooth transitions in and out of the community
- Serve as a central point of coordination to help ensure timely communication, preparedness, and an exceptional resident experience throughout the transition process
Prospect & Family Guidance
- Serve as primary point of contract for prospective residents and families
- Conduct personalized tours and discovery conversations
- Educate prospects on living options, services, pricing, and next steps
- Build trust-based relationships that support decision-making
Decision Making
- This position may make independent decisions when circumstances warrant such action, but must adapt to frequently changing conditions and problems, requiring considerable judgment in applying factual information and professional and ethical principles to the development of approaches and techniques for the solution of problems
- Decisions, final recommendations, and/or errors made by the incumbent may affect guests/residents and other staff in the unit/department that this position is assigned to but may, on occasion, affect all staff of Immanuel Living.
- Job duties typically involve frequently changing conditions and problems, requiring considerable judgment in applying factual background and fundamental principles to the development of approaches and techniques for the solution of problems.
- This position cannot authorize exceptions to Corporate policy or procedur
Communication
- Effectively work and communicate with a wide range of individuals from all socio-economic groups, including geriatric guests/residents and those with special needs.
- Communicate on a regular basis with employees regarding information maintenance issues.
- Communicate verbally and in writing to other staff members regarding maintenance issues.
- Communicate with supervisor on a routine basis.
- Participate in training and/or meetings that help facilitate the departmental communication process
Continuing Education
- Attend workshops and training sessions related to marketing, senior care, etc., as assigned by supervisor, and participate department meetings and monthly in-services.
Language
- Speak, read, interpret, and write reports and correspondence in English
- Effective communication with all levels in a professional manner
- Excellent oral and written communication and presentation skills
- Able to communicate effectively over telephones
Mathematical
- Basic counting skills
- Add, subtract, multiply, and divide simple number
Reasoning
- Apply common sense and understanding to carry out instructions furnished in written, oral, or diagram form
- Deal with problems involving several concrete variables in standardized situations
- Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
- Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Define problems, collect data, establish facts, and draw valid conclusions
Specialized Marketing & Relations Skills
- Effective sales closing methods and prospect evaluation / communication and lead tracking methods
- Principles of organization and functions of a retirement community
- Contracts for continuing care communities
- Modern office practices and procedures; essentials of public speaking
- Principles of public relations, media relation
Specialized Office Equipment
- Operate fax machine to send or receive documents
- Operate copier to copy and collate documents; paper shredder to shred
- Operate multi-line phone to place, receive or transfer calls, or to retrieve voice mail messages
- Intermediate to advanced computer skill
Computer Software and Operating Systems
- Operate personal computer with Windows operating system to start programs, input, format and edit data files, and print, or transmit data
- Utilize computer spreadsheet (Excel) to input, format and edit data, and save, print, or transmit data
- Utilize computer word processing (Word) to input, format and edit documents, and save, print, or transmit documents
- Utilize proprietary, custom, or online programs or databases to input, format, edit data, save, print, or transmit data
- Knowledge of PowerPoint for preparing presentations is helpful
- Utilize database software to input, report and downloading
- Ability to learn quickly and utilize Lead Management software
Environmental Conditions
- This position works in a temperature-controlled facility and may travel to and from buildings in all weather conditions. May also travel outside of the Immanuel campus when weather conditions exist.
- This position may be exposed to:
- Biological fluids, including but not limited to vomit, urine, feces
- Blood-borne pathogens, occupational disease
- Risk of cuts, burns, shock, or other minor injuries not requiring hospitalization
- Unpleasant substances, odors, noises
Disclaimer: This job description is not intended to be all-inclusive. An employee will also perform other reasonably related job responsibilities as assigned by management. Immanuel Living reserves the right to revise or change job duties as the need arises. Also, management reserves the right to change job descriptions, job duties or working schedules based on their duty to find reasonable accommodations, where possible, for individuals with disabilities. This job description does not constitute a written contract of employment.
IMMANUEL LIVING
As a not-for-profit Life Plan Community, we offer retirement choices that embrace a philosophy of dignified care for the whole person. At Immanuel Living, our residents lead fulfilling and balanced lifestyles by incorporating six dimensions of wellness into every aspect of care we provide: Physical, Emotional, Intellectual, Social, Spiritual, and Occupational.Providing resident-focused care that is professional and compassionate, and that can be obtained all in one location, is important for helping residents to age in place—which is why we’ve expanded to serve a wider variety of needs, over the years. The services in our loving continuum-of-care include: residential living, assisted living, rehabilitation, skilled nursing, and memory care. Even with added services and growth, we’ve remained committed to our residents’ happiness. That’s the history of integrity for which we’re known: People respect us, and we’re determined to never let them down. Locally based and not-for-profit, at Immanuel Living, we serve seniors the way they need to be served: with whatever they need.
