Responsibilities

• Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
• Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
• Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
• Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
• Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
• Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
• Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
• Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.
• Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.
• Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.

Requirements

• Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field
• Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.
• Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight
• A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.
• Experience navigating public and community health and school-based systems to build programs and gain adoption within the community
• Excited to be recognized as a respected advocate for child mental well-being within the community.
• Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.
• Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.
• Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.
• Excellent interpersonal and communication skills, both written and verbal.

Preferred

• Bilingual proficiency in Spanish is highly preferred

Benefits

• Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
• 14 Company Holidays, paid time off, paid sick days, parental leave
• Health and Wellness Stipend and Professional Development Reimbursement