Communications & Writing Specialist

Minneapolis, MN (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 days ago

Job Summary

Owns multi-channel content creation and editorial production for college communications, shaping recruiting, engagement, and storytelling across websites, newsletters, and campaigns.

  • Own content development across digital channels and collaborate with design and editorial teams
  • Ensure accuracy, consistency, and adherence to editorial standards
  • Support media relations and publication initiatives as needed

Job Description

Responsibilities

  • 50% Create Multi-Channel Content and Marketing Communications
  • Research, write, edit, and produce content for websites, email campaigns, newsletters, digital communications, and marketing materials.
  • Develop recruitment-focused content that supports prospective student engagement, enrollment, and retention initiatives.
  • Conduct interviews with students, faculty, staff, alumni, and other stakeholders to create compelling stories and profiles.
  • Create web features, news stories, announcements, and audience-focused communications that support college priorities.
  • Draft content for landing pages, event promotions, digital campaigns, and other communications initiatives.
  • Collaborate with communications and marketing colleagues to ensure content aligns with strategic goals and audience needs.
  • 30% Support Editorial Production and Publications
  • Serve as a staff writer and contributing editor for college publications, including print and digital storytelling initiatives.
  • Research, write, and edit feature stories, profiles, and narrative content for publications such as Inventing Tomorrow and related communications channels.

Requirements

  • Bachelor’s degree in Journalism, Communications, Public Relations, English, Marketing, or a related field, or a combination of related education and work experience to equal at least four years.

Preferred

  • Strong interviewing, writing, editing, and proofreading skills.
  • Knowledge of Associated Press (AP) style and editorial best practices.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Excellent written, verbal, and interpersonal communication skills.
  • Demonstrated experience writing for multiple communications channels and audiences.
  • Experience writing for higher education, research institutions, nonprofit organizations, or similar environments.
  • Experience developing content supporting student recruitment, enrollment, alumni engagement, or advancement initiatives.
  • Experience producing digital content, newsletters, web stories, and marketing communications.
  • Familiarity with content management systems, email marketing platforms, or marketing automation systems.
  • Experience working with project management tools such as Asana, Trello, or similar platforms.
University of Minnesota logo

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K

Recent News

University of Minnesota logo

Communications & Writing Specialist

University of Minnesota · Minneapolis, MN · Hybrid