Communications Strategist - Media and Public Relations

Saint Paul, MN (Hybrid)

$77K/yr – $116K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Owns and leads external communications and media relations programs, shaping strategy, messaging, and crisis response across channels, while coordinating with clinical staff and internal partners to maximize earned media opportunities.

  • Owns media strategy and spokesperson duties
  • Leads incident command readiness and crisis communications planning

Job Description

Responsibilities

  • Manages production of a variety of communications channels with a strong focus on earned media.
  • Develops and implements an external communications strategy for generating media coverage that supports Gillette’s strategic objectives.
  • Works with clinical care staff to identify and develop stories in target areas.
  • Collaborate with colleagues to identify and evaluate media opportunities.
  • Serves as a partner to team members, leaders, and other internal partners to coordinate multichannel communication strategies and tactics.
  • Research best practices and develop measurements to determine effectiveness of media efforts.
  • Serves as the organization’s primary contact regarding public relations and media needs and provides leadership and guidance.
  • Creates statements, serves as spokesperson and manages crisis communications planning.
  • As needed, serves on incident command as public information officer (PIO).
  • Manages press events and serves as on-site media escort.

Requirements

  • Bachelor’s degree (journalism, public relations, English or communications preferred)
  • Minimum of five (5) years of media relations or communications experience including writing in a variety of media to a variety of audiences
  • Knowledge, Skills and Abilities
  • Good presentation (both verbal and written) and public speaking skills
  • Advanced writing, proofing, and editing ability (appropriate tone/style, clear and concise, well organized, complete and accurate)
  • Demonstrate effective management of projects from concept to production
  • Provide leadership in process and procedure development and implementation
  • Advanced computer skills and demonstrated strong ability to use a variety of digital tools
  • Independent problem solving/decision making
  • Experience in developing strong working relationships with a wide range of staff within an organization

Preferred

  • Healthcare experience

Benefits

  • Gillette supports career progression and offers a competitive benefits package, including a retirement saving match, tuition and certification reimbursement, paid time off, and health and wellness benefits.
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Gillette Children's

3.9 Glassdoor

Gillette Children’s is a global beacon of care for patients with brain, bone and movement conditions that start in childhood. Gillette’s research, treatment, and supportive technologies enable every child to lead a full life defined by their dreams, not their diagnoses. Founded in 1897, Gillette collaborates with patients, families, and partners in clinical leadership, research, and advocacy to set the standard of care and opportunity for children with complex medical challenges.

St Paul, Minnesota, USA
1.3K employees (29 in marketing)
85% recommend to a friend
54% CEO approval

Salaries

Posted range

$77K/yr – $116K/yr

Taken straight from the job posting.

See all Gillette Children's salaries

Marketing Team

Marketing Team Size
21 (2% of company)
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
45.8K
Monthly Google Ads Budget
$22.2K
Traffic Source Mix
Search
59.7%
Direct
30.4%
Referral
7.7%
Social
1.1%
Paid
1%

Headcount Trend

Current headcount: ~1.3K
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Communications Strategist - Media and Public Relations

Gillette Children's · Saint Paul, MN · Hybrid