Responsibilities

• Assist in the development, implementation, and evaluation of marketing and communications strategies and campaigns that promote programs, services, and initiatives while supporting the County’s overall communications goals.
• Develop press releases and other public communications, coordinate interviews, and select appropriate outlets to increase understanding of County programs and matters.
• Research, write, edit, and coordinate written and visual content for newsletters, reports, publications, websites, social media, and other communication materials, including conducting interviews and gathering photography.
• Contribute to the social media calendar by identifying messages from designated offices and creating timely, helpful, and engaging written and visual content.
• Create and maintain databases for designated electronic newsletter distribution lists.
• Participate in website maintenance and content updates for designated departments, ensuring information is accurate, timely, accessible, and consistent with County standards.
• Coordinate video and graphic design projects for designated departments in collaboration with the Digital Communications Specialist and Graphic Designer.
• Manage and protect the County and designated departments’ brand identity by ensuring communications and creative materials remain consistent with established standards.
• Monitor communication analytics, campaign performance, media use, distribution, and engagement to ensure communications are effective, cost-conscious, and consistent with quality standards.
• Stay up to date on emerging communication channels and technologies through conferences and other educational opportunities.

Requirements

• A bachelor’s degree in communications, public relations, journalism, marketing or a related field.
• At least three years of progressively responsible experience in communications, writing, editing, publishing, social and news media relations, marketing and public affairs.
• Proficiency with Adobe Creative Cloud
• Proficiency with Canva
• Proficiency with word-processing, spreadsheet, and presentation software applications.
• Mastery of written, visual and verbal communication and ability to present to diverse audiences.

Preferred

• Knowledge of WordPress powered websites and UX a plus.

Benefits

• Ottawa County offers a wide range of benefits to support you in your career. View the Unclassified Benefits Summary for more information.
• The current Unclassified group manual can be viewed here.
• The Ottawa County Universal Wage Scale can be found here.
• Part-time benefitted positions will receive prorated benefits.