Communications Specialist

Responsibilities

• Oversees and generates the lottery’s winner awareness
• Develops and establishes positive media relations by building relationships with key media influencers
• Promotes lottery games and promotions through media releases to both traditional and new media and directly to the public through posts on online channels in alignment with brand messaging
• Conducts internal communications for lottery employees, editing and producing content for the lottery’s Intranet site, LinkedIn and other channels
• Supports public relations by producing content and messaging
• Tracks and monitors news media coverage and public perception of the lottery

Requirements

• Bachelor's degree in communications, marketing, or related field such as journalism, and 1 to 3 years’ experience in communications or a related field. A master’s degree will be preferred.
• Knowledge of media relations including the ability to write a media release, pitch a story, organize a media event, and build working relationships with members of the media.
• Ability to effectively communicate a brand message on and off camera when handling media requests.
• Ability to serve as spokesperson for the brand while presenting to civic groups and other organizations.
• Ability to take complicated information and present it in a format that is easy to understand.
• Knowledge of media monitoring software.
• Knowledge of Adobe Creative Cloud programs including Photoshop, Premiere Pro, and After Effects.
• Skill with email marketing programs such as Constant Contact.
• Skilled video editor with the ability to create animated graphics and GIFs.
• Ability to generate a video concept, storyboard it, and work with a photographer/videographer to identify and capture needed shots.