Responsibilities

• Work with the SMS Public Relations lead to develop and implement the overall media and public relations strategy that aligns with the broader MarCom/StratOps strategy and protects the SMS brand.
• Create and write proactive digital content, media pitches, press releases, blogs, article features, talking points, media statements and opinion editorials so all content is on-brand, error-free, and consistent in style and messaging to achieve organizational objectives.
• Create new landing pages for the Space & Mission Systems sector of the BAE Systems, Inc. external website.
• Collaborate cross-functionally with SMS and BAE Inc. teams to maintain and improve website content.
• Assist with the creation, planning, execution and analyzing of organic and paid social media campaigns that support strategic business unit priorities, enterprise-wide brand initiatives and recruiting efforts.
• Collaborate with the marketing team to ensure the social media strategy is integrated with other marketing efforts.
• Write post copy, partnering with team leads to develop impactful and engaging content for various platforms.
• Maintain a posting schedule for social media platforms and regularly curate platform-specific content including images, videos, and graphics.
• Monitor competitor social media.
• Track and report social media platform analytics to key stakeholders, identifying growth areas and opportunities for improvement.

Requirements

• BS/BA in related field plus 2 or more years related experience.
• Each higher-level degree, i.e., Master’s Degree or Ph.D., may substitute for two years of experience. Related technical experience may be considered in lieu of education. Degree must be from a university, college, or school which is accredited by an agency recognized by the US Secretary of Education, US Department of Education.
• Exceptional business acumen, writing and communication skills, strategic perspective and collaborative spirit.
• The ability to identify sources for stories, distill important information from internal experts, and describe complex scientific topics in a way that is interesting and understandable to industry peers and the public.
• Experience in media relations, including media pitching, vetting and responding to media requests/inquiries and organizing media events and interviews.
• Ability to develop multi-platform content to reach unique audiences.
• Solid relationships with media and key influencers.
• Demonstrated ability to identify and leverage new public relations channels.
• Experience using Cision/PR Newswire or other press release distribution service.
• Knowledge of media monitoring and analytics tools.

Preferred

• Familiarity with Microsoft SharePoint and Adobe Creative Suite.
• Familiarity with the Aerospace and Defense industry.
• Photography and video experience.

Benefits

• Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.