Communications Specialist

Austin, MN (On-site)

$59K/yr – $83K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive social media content, management, and analytics for Hormel Foods as a Communications Specialist – Social Media, with ownership over editorial calendars, content creation, and performance reporting.

  • Own social content creation, posting, and performance tracking.
  • Must-have: Bachelor’s degree and strong copywriting with brand voice.
  • Standout: Ability to manage multiple tasks with cross-functional collaboration and a relocation package offered.

Job Description

Responsibilities

  • Content Development: Develop and manage editorial calendars for corporate and SPAM® Museum social media accounts. Create and optimize to improve search visibility and audience engagement. Create, coordinate the creation of and/or execute social media content as needed.
  • Social Media Management: Manage and monitor corporate and SPAM® Museum social media accounts. Schedule and post content, engage with online communities, and track performance metrics to assess the effectiveness of social media strategies.
  • Social Listening: Support social listening efforts to monitor brand mentions, industry trends, and issues as they arise. Provide insights and recommendations based on social listening data.
  • Copywriting: Write and edit copy for web and social media platforms, ensuring clarity, consistency, and alignment with brand voice, with an eye to search engines and generative AI search.
  • Website Management: Execute website content changes, ensuring content is current and aligns with brand standards.
  • Reporting and Analytics: Analyze and report on social media performance using various tools and metrics. Identify opportunities for improvement based on data and analytics.

Requirements

  • Bachelor’s degree in communications, journalism, English or a related field.
  • Excellent written and verbal communication skills with the ability to craft clear, engaging, and brand-consistent copy.
  • Ability to manage multiple tasks and projects simultaneously with strong organizational skills and attention to detail.
  • Willingness to learn and stay up-to-date on new tools, technologies, and industry trends and an ability to quickly adapt to changes.
  • Familiarity with content management systems, social media platforms, and basic graphic design tools. Basic knowledge of SEO and GEO best practices is beneficial.
  • Familiarity with video editing tools. Basic knowledge of video best practices is beneficial.
  • Strong organization and time management skills.
  • Demonstrated high level of initiative and ability to work independently.
  • Demonstrated effective interpersonal and leadership skills.
  • Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
  • Applicants must be authorized to work in the United States for any employer.

Preferred

  • Basic knowledge of SEO and GEO best practices is beneficial.
  • Familiarity with video editing tools. Basic knowledge of video best practices is beneficial.

Benefits

  • comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two-year community/technical college tuition for children of employees, and more.
Hormel Foods logo

Hormel Foods

3.4 Glassdoor

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN’S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The Company lives by its purpose statement — Inspired People. Inspired Food.TM — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.

Austin, Minnesota, USA
4.7K employees (355 in marketing)
65% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
63.5K
Traffic Source Mix
Search
52.1%
Direct
38.1%
Referral
7%
Social
2.1%
Paid
0.5%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
325 (7% of company)
Median Career Experience
15 years
Median Tenure
7.6 years

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