Responsibilities

• Digital Assets
• Lead the design and build development and execution of email and SMS-centric marketing and retention automation tactics, including triggered communication campaigns, behavioral targeting, omni-channell sequencing, and integrated advertising tactics to drive acquisition and conversion.
• Architect, design, and optimize automated customer journeys within the CRMs and marketing automation platforms, leveraging advanced segmentation, personalization logic, dynamic content, and lifecycle mapping to improve engagement across all audience segments using UX and design best practices through accessible email templates.
• Design, code, and deploy responsive, mobile-first HTML email campaigns. Build modular, reusable templates using a combination of hand-coded HTML/CSS and email builder tools; develop custom components; and ensure cross-client compatibility across major email clients and devices.
• Create compelling, brand-aligned visual assets and graphics to support email and digital campaigns, ensuring consistency in typography, layout, and visual hierarchy to enhance user experience and performance.
• Establish and enforce a comprehensive QA and testing framework for all digital communications, including code validation, rendering tests, link validation, personalization checks, accessibility compliance, and performance verification prior to deployment.
• Ensure compliance with email marketing regulations and data privacy standards, including CAN-SPAM, GDPR, and institutional policies, while maintaining proper consent management protocols.
• Stay current on emerging trends in email development, automation technology, accessibility standards, and digital design best practices to continuously improve campaign performance and technical execution.
• Establish and manage a structured testing framework for all communications deployed through CRMs and automation platforms, with a primary focus on UX/UI presentation, layout integrity, responsiveness, and brand consistency across devices and email clients.
• Conduct comprehensive rendering and usability testing to validate visual hierarchy, readability, accessibility standards, interactive elements, and mobile-first design performance prior to deployment.

Requirements

• Education : High School Diploma or GED
• 6 years of experience in marketing, communications, and/or higher education (recruitment, admissions, enrollment, student services, student success preferred) or combination of other relevant experience such as part-time work.
• Demonstrated experience in customer relationship management (CRM) and email marketing platforms, as well as intermediate to advanced knowledge of HTML and CSS.
• Intermediate knowledge of UI/UX best practices for email and other types of marketing communications including but not limited to SMS
• Intermediate level knowledge and skills in Adobe Creative Suite
• Sound knowledge of digital marketing and communication principles
• Excellent verbal and written communication skills.
• Proficient in Microsoft office (word, excel, powerpoint) Solid writing and copy-editing skills; knowledge of basic style guides such as AP and Chicago Manual of style.
• Strong organizational, planning, and project management skills.
• Strong attention to detail; marketing/creative project management experience

Benefits

• Find more information on the UT Benefits here