Responsibilities

• Support planning and execution of influencer campaigns and creator activations aligned with franchise strategy, game drops, and major cultural moments
• Partner closely with the Head of Influencer, Social team, Integrated Marketing, Product Marketing, Consumer Products, and external partners to translate campaign priorities into clear creator-focused plans and deliverables
• Manage day-to-day influencer program operations, including creator outreach, contracting workflows, briefing, scheduling, and ongoing communications
• Maintain a strong understanding of the gaming creator ecosystem, platform trends, and emerging communities across YouTube, Twitch, TikTok, Instagram, and beyond
• Help identify and recommend creators that align with brand values, audience goals, and campaign needs, including both top-tier and rising talent
• Coordinate campaign logistics such as content timelines, asset delivery, approvals, and launch support to ensure smooth execution across multiple stakeholders
• Support creator engagement opportunities tied to tentpole moments such as live events, multiplayer activations, marketplace partnerships, and sponsored programming
• Track and interpret influencer campaign performance, contributing to reporting dashboards and post-campaign recaps while using insights to optimize future activations
• Ensure creator partnerships feel authentic, community-first, and aligned with the franchise's tone, values, and player expectations
• Collaborate with internal stakeholders across Social and Influencer, Integrated Marketing, Product Marketing, Creative, Legal, and external partners