Responsibilities

• Identify target audiences and create compelling communications that align with their wants, values and needs.
• Edit copy in accordance with Associated Press style guidelines.
• Fact-check information and ensure consistency in tone, style and formatting.
• Plan, develop, and manage CSU’s communications to include advertising copy, emails, newsletters, and others.
• Collaborate with internal stakeholders to execute campaign goals.
• Build responsive HTML emails using an email builder and/or manual coding, ensuring consistent rendering across devices and email clients.
• Manage CSU’s communication efforts within HubSpot, including workflow automation, audience segmentation, A/B testing and analytics reporting.
• Monitor performance metrics and use data to inform strategy and improve results.
• Ensure compliance with best practices, including federal/state regulations and internal policies.
• Continuously optimize communications for performance, accessibility, and deliverability.

Requirements

• AP Style knowledge is required.
• A bachelor’s degree in communication, public relations or a related field is required.
• A minimum of 3+ years of experience in communications, marketing or a related field are required.

Preferred

• Experience in marketing or lead-nurturing campaigns is preferred.
• Applicable certifications such as HubSpot or the equivalent are preferred.
• Demonstrated knowledge in coding responsive HTML emails; working knowledge of CSS and email-specific design best practices is preferred.