Responsibilities

• Responsible for translating marketing strategies into innovative, creative promotions
• Understands key library target audiences and makes strategic use of graphic elements to resonate with library patrons and drive desired results
• Responsible for planning, developing, designing, writing and editing a variety of assigned communication products
• Creatively and consistently presents written materials in the most appropriate format
• Creates marketing materials, adhering to library branding, Style Guide and standard marketing principles
• Assists in planning, coordinating, creating, and editing web content
• Composes copy for library marketing and communications pieces, including promotions, mailings, annual reports, and press releases
• Works with the Department Head to develop and execute email marketing content and evaluate effectiveness
• Creates and designs signs, flyers, brochures, advertising and other marketing collateral
• Coordinates, takes, and edits photos; organizes photo archive

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or an equivalent combination of education and experience that encompasses the knowledge and skills typically acquired by pursuing such a degree
• Demonstrated ability to apply marketing principles
• Demonstrated high-level verbal and written communication skills; excellent editing and proofreading skills
• Demonstrated ability to think creatively
• Communicates clearly and persuasively in positive or negative situations; listens and gets clarification; responds appropriately to questions
• Adapts to changes in the work environment; manages competing demands and multiple ongoing projects; able to meet deadlines while dealing with frequent change, delays or unexpected events
• Ability to collaborate in a team environment
• Demonstrated project support skills
• Proficiency in Microsoft Office, the internet, social media, common graphic design and publishing programs
• Ability to lift and carry boxes up to 25 lbs

Preferred

• Three or more years’ experience in a communications role
• Photo editing skills
• Experience in basic video editing

Benefits

• Paid vacation accrual with one week of vacation available upon hire
• Annual sick leave allowance
• Paid holidays: nine official holidays, plus three discretionary holidays and your birthday
• Employee Assistance Program (EAP), Stellar Staff Award program, Longevity Awards and an active Social Committee
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions