Communications Specialist

Responsibilities

• Brand Voice & Content Strategy - Serve as a primary steward of the credit union's written brand voice and tone. - Develop messaging that is consistent, distinctive, approachable based on the audience. - Translate marketing strategies and campaign objectives into compelling messaging and copy. - Help evolve the organization's messaging framework and editorial standards. - Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution. Marketing & Campaign Content - Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels. - Develop headlines, taglines, calls to action, campaign concepts, and supporting copy. - Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services. - Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots and other marketing collateral. - Partner with designers and creative team members to ensure copy and visual concepts work together effectively. Digital & Social Content - Write and edit website content, landing pages, email campaigns, social media content, and digital advertising. - Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations. - Adapt messaging for different digital channels and audience segments. - Collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience. Community, Events & Brand Experiences - Develop messaging and content for community events, sponsorships, activations, and member experiences. - Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications. - Help tell the credit union's community impact story through compelling member, employee, and community narratives. - Partner with Community Relations to develop content that strengthens the organization's reputation and community presence. Executive & Corporate Communications - Support executive leaders and subject-matter experts with speeches, presentations, talking points, articles, LinkedIn content, and other thought-leadership communications. - Help identify and develop stories that position credit union leaders as credible voices on financial, community, and industry topics. - Assist with corporate communications and reputation-management messaging when appropriate. Editing & Quality Assurance - Edit and proofread marketing materials for grammar, clarity, consistency, accuracy, tone, and brand alignment. - Review content for regulatory, compliance, and legal considerations in partnership with appropriate internal teams. - Maintain high editorial standards across marketing channels. - Help establish and maintain content templates, editorial guidelines, and writing standards. Other Duties - Comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control - Exhibit Blaze’s Core Value’s: Better Lives, Thoughtfully Compassionate, Minnesota’s Best, and Give Back - Regular and predictable attendance - Perform other duties as assigned to support effective department operation

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field, or equivalent combination of education and experience.
• Four or more years of professional writing, copywriting, content marketing, communications, or related experience.
• Exceptional writing, editing, proofreading, and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office and content management or marketing platforms.

Preferred

• Experience in financial services, banking, credit unions, or other regulated industries.
• Experience developing content for digital marketing, email marketing, social media, and web platforms.
• Knowledge of SEO best practices, content strategy, and audience engagement tactics.
• Familiarity with marketing automation, website content management systems, and analytics tools.

Benefits

• low-cost medical (as low as $20 a paycheck)
• dental insurance
• vision insurance
• quarterly bonuses
• generous vacation and sick time hours
• paid leave options
• up to 6% 401k contribution
• tuition reimbursement