Communications Specialist

Responsibilities

• Serve as a primary steward of the credit union's written brand voice and tone.
• Develop messaging that is consistent, distinctive, approachable based on the audience.
• Translate marketing strategies and campaign objectives into compelling messaging and copy.
• Help evolve the organization's messaging framework and editorial standards.
• Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution.
• Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels.
• Develop headlines, taglines, calls to action, campaign concepts, and supporting copy.
• Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services.
• Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots and other marketing collateral.
• Partner with designers and creative team members to ensure copy and visual concepts work together effectively.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field, or equivalent combination of education and experience.
• Four or more years of professional writing, copywriting, content marketing, communications, or related experience.
• Exceptional writing, editing, proofreading, and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office and content management or marketing platforms.

Preferred

• Experience in financial services, banking, credit unions, or other regulated industries.
• Experience developing content for digital marketing, email marketing, social media, and web platforms.
• Knowledge of SEO best practices, content strategy, and audience engagement tactics.
• Familiarity with marketing automation, website content management systems, and analytics tools.

Benefits

• low-cost medical (as low as $20 a paycheck), dental insurance, vision insurance, quarterly bonuses, generous vacation and sick time hours, paid leave options, up to 6% 401k contribution, and tuition reimbursement.