Communications Specialist

Responsibilities

• Plan, create and distribute written and visual content for a variety of communications mediums and audiences that are clear, consistent and strategically aligned:
• Through effective, probing questioning and active listening, identify the most relevant information audiences need to understand the impact of an issue, event or development, including placing information in the appropriate context and understanding different audience perspectives and needs.
• Draft and execute clear, high-quality PR, social media and employee communications content to increase brand awareness/affinity, improve reputation and inform/engage employees.
• Support select internal clients for communications needs as directed (i.e. Community Relations, regional leadership, Lines of Business, HR, IT, etc.).
• Support development and administration of Communications Team Editorial Calendars.
• Capture and produce high-quality visuals (photo and video).
• Proofreads copy for accuracy and style.
• Additional social media support:
• Create branded graphics, edit and re-size photos.
• Monitor the bank’s social media platforms with timely elevation and logging of negative issues/complaints and other interactions with stakeholders.

Requirements

• Bachelor’s degree in Journalism, Communications with concentration in Public Relations preferred, or Digital Media with concentration in multimedia journalism preferred
• 1-3 years of professional communications experience; emphasis on public relations or journalism preferred
• Internship/s; emphasis on public relations or journalism preferred
• Highly organized, professional, proactive self-starter and fast learner who strives for continuous improvement
• Comfortable in a fast-paced environment, adept at adapting to daily changes in priorities and deliverables, as well as project and deadline management
• Strong written communication skills, including researching, interviewing, writing, editing and proofreading content with accuracy, attention to detail and adherence to brand voice and Associated Press Style standards
• Adept at basic planning and execution of written and visual communications related to public relations, employee communications and social media
• Understands earned media and what makes a story newsworthy internally or externally
• Keen attention to detail in collecting information, writing, editing, proofreading and project management
• Ability to lead meetings and provide recommendations to internal clients