Communications Specialist

Baltimore, MD (Hybrid)

$61K/yr – $92K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive union communications as a Communications Specialist by producing and coordinating print and digital materials for campaigns across multiple audiences.

  • Own end-to-end content creation for diverse audiences and campaigns.
  • Must-have: Experience creating print and digital materials.
  • Standout: Will travel to worksites to gather content and support media readiness.

Job Description

Responsibilities

  • Produces materials for effective communication with multiple audiences, including members, potential members, the media, the general public, elected officials, and allies.
  • Creates drafts of print and digital materials for both public and member audiences including emails, leaflets, flyers, newsletters, blog posts, talking points, letters to the editor, op-eds, fact sheets, videos, and social media posts for various campaigns. This also includes editing and revising others’ content as necessary.
  • Works closely with all staff members, including the union’s print shop, field representatives, and local leaders, to create, publish, and distribute communications material from start to finish.
  • Updates AFSCME Maryland website(s) and social media feeds, including regularly creating and curating content.
  • Monitors social media comments and email inboxes and routes concerns or questions to other staff as necessary.
  • Travels to worksites and events to gather communications content, such as taking photos, capturing videos, etc.
  • Assists in responding to inquiries from the news media, including preparing union leadership, workers, and allies for media interviews.
  • Supports the creation and implementation of communications strategies and plans.
  • Assists with conducting communications trainings for staff, local leaders, and members.
  • Performs other duties as required to support AFSCME Maryland and its mission.

Requirements

  • Graduation from an accredited four-year college or university with course work in communications, journalism, political science or liberal arts or any equivalent combination of education and experience.
  • Minimum of 2 years combination of relevant experience or education; preference for those who have worked in communications, organizing, and/or political campaign environments.
  • Experience creating and adapting communications materials for print and digital formats.
  • Experience creating written materials such as talking points, press releases, emails, and/or news articles/blog posts.
  • Knowledge of email, text messaging, and customer relationship management (CRM) tools, such as Action Network, Scale to Win, and Mobile Commons.
  • Experience creating social media content for Facebook, Instagram, and/or LinkedIn.
  • Familiarity with HTML/CSS and content management systems, such as WordPress and Drupal.
  • Knowledge of tools for graphic design, photography, and video.
  • Knowledge of organizing principles and the labor movement.
  • Excellent oral and written communication skills, strong attention to detail, and ability to quickly synthesize information and collaborate with others.

Benefits

  • We offer a competitive salary and great benefits. We offer a salary range of $60,978 - $92,235 (commensurate with experience), fully paid health benefits, 3 weeks paid vacation, 16 paid holidays, 12 sick days, pension, optional 401k, life insurance, and staff union. Women and people of color are strongly encouraged to apply.
AFSCME logo

AFSCME

AFSCME is the nation’s largest and fastest growing public services employees union. AFSCME’s members provide the vital services that make America happen. We are nurses, corrections officers, child care providers, EMTs, sanitation workers and more. With working members in hundreds of different occupations and retirees across the country, AFSCME advocates for fairness in the workplace, excellence in public services and prosperity and opportunity for all working families.AFSCME is a union comprised of a diverse group of people who share a common commitment to public service. For us, serving the public is not just a job, it’s a calling. An important part of our mission is to advocate for the vital services that keep our families safe and make our communities strong. We also advocate for prosperity and opportunity for all of America’s working families. We not only stand for fairness at the bargaining table — we fight for fairness in our communities and in the halls of government.

Founded in 1936
Washington, District of Columbia, USA
1.2K employees (43 in marketing)

Traffic Signals

Monthly Visitors
107.8K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
37.2%
Direct
53.9%
Referral
6.7%
Social
1.1%
Paid
0.9%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
43 (4% of company)

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