Responsibilities

• Design and execute proactive earned-media plans targeting key recruiter, advertiser, and community audiences while overseeing media lists, press releases, interview prep, and PR agencies.
• Own BVM’s presence across review platforms (BBB, Glassdoor, Google), managing response strategies and actively resolving escalated brand issues.
• Partner with Marketing Operations and external agencies to audit, improve, and control what prospective Publishers and clients see when searching BVM.
• Curate and manage a selective company awards schedule prioritized by strategic business value and sales/recruiting credibility.
• Draft clear, consistent messaging for executive leadership to guide the company through major announcements, strategic shifts, and change management.
• Maintain BVM's public news and leadership web content while managing all communications software credentials, vendor inventory, and partner contracts.

Requirements

• 5+ years in communications or public relations with direct ownership of earned media and reputation management.
• Exceptional writing, editing, and message-development capabilities paired with strong executive judgment.
• Practical SEO fluency to lead branded-search initiatives, alongside experience managing external agencies, contracts, and tools.
• Proven ability to navigate sensitive issues using clear escalation protocols and organize complex inherited portfolios.

Preferred

• Prior experience supporting recruitment marketing, candidate pipelines, or distributed sales networks.
• Direct experience in local media, magazine publishing, franchising, or multi-location business models.
• Hands-on experience with Google Analytics and specialized online reputation management platforms.
• Familiarity with press release distribution networks, monday.com project management, and Adobe Creative tools.