Responsibilities

• serves as the primary website lead for the College, collaborating with team members across design, marketing, multimedia, public relations, and government affairs.
• Oversees content strategy for Baruch College’s website, ensuring timely updates, ongoing improvements, and consistent alignment with the College’s mission, reputation, and strategic goals.
• Monitors web content, supporting digital engagement efforts to broaden outreach and drive traffic, and works closely with campus stakeholders to ensure accuracy, clarity, and accessibility on Baruch’s main .edu website.
• Owns and maintains the overall content structure, hierarchy, and navigation of Baruch College’s main .edu website, ensuring the information architecture supports intuitive user journeys and aligns with institutional priorities.
• Oversees (or manages) all website projects, including the development, editing, and optimization of content to ensure it is impactful, accurate, and aligned with Baruch College’s brand.
• Collaborates with academic and administrative departments to guide and execute clear, effective, on-brand website communications, including architecture, writing, editing, proofreading, design, layout, monitoring, and updating.
• Ensures website content adheres to best practices for Search Engine Optimization (SEO), accessibility (WCAG 2.2), and usability.
• Working together with colleagues in Information Technology, utilizes quality assurance platforms to identify and correct accessibility and quality issues, such as broken links, spelling, grammatical errors, and off-brand content.
• Facilitate meetings with stakeholders to identify website needs.
• Collaborate with creative teams and developers to provide effective, on-brand solutions.
• Monitor website performance using analytics to continuously improve content and user experience.
• Stay current with industry trends and best practices in web content management.
• Support the creation and distribution of internal communications such as newsletters, campus-wide events, special projects, and other internal communications work as needed.

Requirements

• Bachelor's Degree (preferred in communications, marketing or related field) and six years' related experience required.

Preferred

• Proven facility with SEO, AI, digital accessibility, UX, and web content strategy best practices and tools.
• Experience using website content management systems, particularly WordPress and email communications tools (e.g., MailChimp, Campaign Monitor).
• Proficiency with office tools (Microsoft Office, Google Workspace, Zoom).
• Proven experience with Google Analytics, including certification in GA4.
• Strong written communication skills, with the ability to distill complex topics into clear, accessible language.
• Exceptional attention to detail, especially in proofreading and editing.
• Strong aesthetic sense and judgment for digital layout and photo selection.
• Critical thinking and problem-solving skills, with the ability to connect digital ecosystem components.
• Highly organized and solution-oriented, able to balance independent and collaborative work.
• Collaborative and adaptable team player, open to feedback and willing to learn new tools.
• Commitment to contributing to a welcoming and inclusive workplace.
• Ability to support crisis communications as needed.

Benefits

• CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.