Communications & Public Relations Specialist

Responsibilities

• Responsible for selling and cross-selling Credit Union services to current and potential members. Credit Union services are to be promoted using the "member benefit-based approach".
• Fully complies with the requirements of all Credit Union policies, including but not limited to the Bank Secrecy Act, the Patriot Act and OFAC Policies.
• Communications Strategy & Content Development
• Assist in developing and executing communication plans that promote the credit union’s mission, vision, and brand identity.
• Collaborate with organizational leaders to support strategic initiatives, member growth objectives, and community impact goals.
• Create compelling content and storytelling that strengthens brand awareness and reinforces the credit union’s value proposition.
• Support organizational messaging by developing communication materials for key initiatives and programs.
• External Communications & Media/Public Relations
• Draft and distribute press releases, media advisories, and public communications to support positive visibility for the credit union.
• Assist with media relations efforts and help coordinate responses to media inquiries.

Requirements

• Bachelor’s degree in communications, public relations, marketing, journalism, and/or a related field required.
• 3-5 years of experience in communications, marketing, media relations, public relations, or a related field, preferably with experience in financial services, nonprofit organizations, or other member-focused industries.
• Experience creating and executing communication campaigns across multiple channels.
• Demonstrated success in content development, storytelling, media relations, and/or public engagement initiatives.
• Strong understanding of digital communication platforms, analytics, and communication best practices.
• Proficient in content management systems, email marketing platforms, social media tools, and Microsoft Office applications.
• Knowledge of brand management principles and public relations practices.

Preferred

• Experience with graphic design, video editing, or creative content tools is preferred.
• Knowledge of brand management principles and public relations practices.