Responsibilities

• Marketing Startegy & Campagin Magement
• Develops and implements integrated marketing and communications plans that support IAC's strategic priorities, programs, events, and initiatives.
• Translates IAC goals, programs, and complex subject matter into clear, engaging communications for students, faculty, policymakers, community members, media, donors, and other external audiences.
• Develops and manages marketing campaigns across digital, print, social media, email, web, and other appropriate communication channels.
• Establish campaign objectives, audiences, messaging, deliverables, timelines, and measures of success.
• Provides recommendations to IAC leadership regarding marketing strategies, audience engagement, communication channels, and promotional opportunities.
• Leads marketing projects and provides work directions to contributors, student employees, freelancers, vendors, or other project partners as appropriate.
• Content Development, Writing & Editing
• Serves as a primary content creator and editor for IAC marketing and communications initiatives.
• Research, writes, edits, and develops original content for newsletters, website stories, feature stories, announcements, press materials, email campaigns, social media, brochures, flyers, presentations, and other promotional materials.

Requirements

• Bachelor’s degree; in communications, marketing, journalism, public relations, or related field to the Institute of American Civics preferred; or equivalent combination of education, training, and relevant professional experience
• Knowledge of communications standards and branding principles.
• Knowledge of content development, digital marketing, social media, branding, and audience engagement strategies
• Familiarity with social media analytics and engagement metrics.
• Strong professional writing, editing, and verbal communication skills
• Strong organizational skills and ability to manage multiple deadlines.
• Ability to collaborate effectively within a higher education environment.
• Skilled in conducting simple research, interviews, writing, and copy editing in producing well-written content.
• Skilled in applying attention to detail, being organized, and working effectively with minimal supervision.
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred

• Preferred experience using project management platforms (e.g., Click Up) and social media management tools (e.g., Sprout Social).
• Preferred familiarity with event management software (e.g., Bizzabo, Cvent, or Eventbrite)
• Professional 1-3 years’ experience supporting communications, marketing, or digital content initiatives preferred.