Communications & Public Relations Director

Responsibilities

• In partnership with the VP, Communications & Partnerships, direct the Xponential’s Public Relations function, serving as the primary point of contact for media outlets and other external parties making inquiries on behalf of the brand(s).
• Develop and execute a proactive public relations strategy that supports the company’s business objectives, protects and enhances brand reputation, and reinforces each brand’s position as a leading health and wellness brand.
• Monitor external trends, media coverage, stakeholder sentiment, and emerging issues that may affect the company’s reputation, and recommend proactive communications strategies as appropriate.
• Manage relationships with outside public relations agencies, consultants, vendors, and other communications resources, ensuring high-quality execution, strategic alignment, and effective use of resources.
• Oversee and contribute to the development of franchisee communication programs that strengthen the partnership between Xponential and its franchisees.
• Ensure franchisee communications build engagement around the brands’ business priorities, and initiatives that support franchisee profitability.
• Support storytelling in brand messaging at Xponential Convention in brand sessions with content customization for each individual brand.
• Support brand leadership with Franchisee Advisory Council calls and meetings by strategizing on content and messages.
• Support special events, meetings, and conferences designed to increase franchisee engagement across all brands.

Requirements

• Bachelor’s degree in Communication, Journalism, Marketing, or a related field.
• 8+ years of experience in strategic communications and public relations.
• Ability to manage deadlines for multiple brands simultaneously and meet deadlines in a fast-paced environment.
• Highly organized, detail-oriented, and results-driven.

Preferred

• Experience in a corporate communications leadership role in a franchisee-based organization is preferred.