Responsibilities

• The Communications Program Manager oversees strategic communications for the college including all college-level print materials, digital content, and social media.
• Uses analytics and reports to inform and guide communications and campaigns.
• Oversees and implements marketing and communication efforts for The University of Alabama School of Leadership and Policy.
• Develops content and communication strategies to build awareness of the school, support student and faculty recruitment, promote academic programs and research, and strengthen engagement with internal and external audiences.
• Works closely with school leadership and University partners to help establish and maintain a clear, consistent identity for the school.
• Ensures marketing and communication materials align with The University of Alabama's brand standards, editorial guidance, and institutional priorities.

Requirements

• Bachelor's degree and six (6) years of journalism, public relations, marketing, or communications experience; OR master's degree and four (4) years of journalism, public relations, marketing, or communications experience.
• Exceptional written and verbal communication, editing, and interpersonal skills.
• Knowledge of marketing, public relations, digital communications, and content strategies.
• Ability to translate academic, policy, and research topics into clear, engaging content for varied audiences.
• Knowledge of Associated Press (AP) style and professional editorial practices.
• Ability to develop and implement integrated communication plans.
• Strong project management, organizational, and time-management skills.
• Ability to manage multiple projects, priorities, and deadlines with attention to detail.
• Working knowledge of content management systems, preferably WordPress.
• Understanding of brand management and visual communication principles.

Preferred

• Bachelor’s degree or higher in communications, public relations, journalism, marketing, English, or a related field.
• Experience working in higher education, government, public policy, nonprofit communications, or a similarly complex organization.
• Experience developing and implementing communication or content strategies.
• Experience managing websites and social media accounts.
• Experience developing content for websites, email platforms, and social media channels.
• Experience writing about academic programs, research, public service or policy-related topics.
• Experience coordinating photography, video, design, publication or event-promotion projects.
• Familiarity with web accessibility, email marketing and digital analytics.
• Experience working collaboratively with senior leaders and subject-matter experts.