Responsibilities

• Manages the direct marketing process with external and internal agencies.
• Develops concepts and ideas for advertising and marketing materials and campaigns. Writes a wide variety of communications for print, TV, radio, newsletter, phone scripts and the Internet. Generates ideas with other members of the creative team. Works in both agency and corporate settings.
• Edits, proofreads, fact-checks, and coordinates production of a variety of corporate and marketing communications materials. Ensures that communications are accurate, clear, and complete; correct in terms of spelling, grammar, punctuation, and editorial style; and that they maintain a consistent tone and voice.
• Reviews marketing collateral, press articles produced by public relations, ad copy to detect errors in spelling, punctuation, grammar and syntax, and verifying facts. Rewrites or modifies copy to clarify meaning and to conform to corporate style guidelines and editorial policy.
• Responsible for the scheduling and workflow of advertising and marketing communications projects among agency departments, clients, and vendors. Manages and revises timelines and routes layouts, copy, proofs, and other project elements for approval.
• Writes copy and navigational links for websites; corporate intranets; email communications; and Web-based advertising and marketing campaigns. Adapts copy from offline sources for online use. Collaborates with Web Designers on blending copy with designs. Participates in search-engine-optimization projects.
• Oversees the writing, editing, updating, and placement of content on websites and corporate intranets. Ensures that website content meets the requirements of business units and fulfills the needs of website users.
• Oversees the production of advertising and marketing communications materials. Sets print production schedules.
• Writing and editing projects as assigned by management.
• Manages Production Coordinators and works closely with graphic designers, outside agencies, and outside production companies.

Requirements

• EDUCATION Bachelor’s degree in Advertising/Marketing Communications
• EXPERIENCE 2+ years casino or corporate experience in similar capacity.
• Class II or III casino experience preferred.
• LICENSES/CERTIFICATIONS MCN OPG Gaming License is required
• Key positions require knowledge and application of Title 31 reporting requirements.
• Must have the ability to pass comprehensive background check, drug test, and obtain gaming license as required.