Responsibilities

• Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement.
• Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization.
• Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs.
• Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities.
• Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives.
• Write and distribute press releases announcing new club openings, leadership hires, awards, and other company milestones across all Fit Fusion markets.
• Research and maintain a working knowledge of the media landscape, local business climate, and community priorities in each market Fit Fusion operates in to inform outreach strategy.
• Develop and maintain organized media pitch lists, identifying relevant journalists, outlets, and reporters covering fitness, business, and local community news.
• Pitch story ideas, press releases, and company news to journalists and media outlets, tailoring outreach to each reporter's beat and audience.
• Follow up proactively on media pitches to maximize response rates and press coverage opportunities.

Requirements

• 2+ years of experience managing marketing communications, email marketing, digital messaging campaigns, or related marketing initiatives preferred
• Experience developing and optimizing communication campaigns across multiple audience segments
• Strong understanding of digital communication strategy and audience engagement best practices
• Ability to analyze campaign performance data and translate insights into communication improvements
• Strong written communication, editing, and messaging development skills
• Experience with email marketing platforms, SMS marketing systems, or marketing automation tools preferred
• Strong organizational and project management skills
• Proficiency in Microsoft Office and Google Workspace
• Ability to independently manage multiple communications initiatives and deadlines
• Comfortable working remotely and collaborating across departments

Preferred

• An interest in or background with fitness activities is helpful but not required.

Benefits

• Paid time off, paid holidays, health, dental, vision, Peak Results membership, employee discounts