Responsibilities

• Serves as the primary social media manager for the Office of Communications; takes full responsibility for managing the school’s social media platforms, including developing and maintaining a strategic content calendar, writing and scheduling posts, and ensuring a consistent, engaging presence across channels.
• Monitors social media platforms for community engagement, responding to comments and audience interactions in a timely and professional manner; addresses negative comments or misinformation appropriately.
• Tracks, analyzes, and reports on social media metrics and analytics; researches emerging platform trends and algorithm changes to continuously optimize content strategies and audience reach.
• Collaborates with communications team colleagues to design and implement targeted social media campaigns aligned with the school’s strategic priorities; updates guidelines and best practices as platforms evolve.
• Writes and edits engaging news and feature stories, web profiles, student spotlights, social media content, and a wide range of other content for Yale Engineering’s target audiences, including prospective students and faculty, media, donors, alumni, peer institutions, and industry partners.
• Generates original, compelling story ideas that highlight Yale Engineering’s innovative and impactful community – both on Yale’s campus and through the work of alumni across the world.
• Drafts, prepares, and assists with internal communications for distribution to faculty, staff, and students, as well as external communications including national mailings, annual magazine, and outreach materials.
• Sends schoolwide announcements and communications using Yale Message and other university communication systems.
• Regularly photographs research, milestones, and community moments across Yale Engineering; serves as a primary photographer for the office while also coordinating photo and video coverage with staff and student workers to ensure high-quality visual content is consistently captured.
• Coordinates with and manages relationships with external vendors including photographers and videographers as needed for key projects and events.

Requirements

• Excellent writing and editing skills, with proficiency in English and strong knowledge of SEO and content management
• Proven ability to manage multiple projects simultaneously, demonstrating strong organizational and project management skills
• Strong interpersonal and communication skills, capable of collaborating effectively with diverse stakeholders
• Experience with video shooting, editing, and photo production using industry-standard software
• Ability to think strategically, take initiative, and adapt to evolving priorities in a fast-paced environment
• Bachelor’s Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience

Preferred

• Master\'s degree in journalism, communications, marketing, or a related field, with proven experience in public/media relations
• Proficiency with video editing software and graphic design tools such as Adobe Creative Suite
• Familiarity with content management systems (e.g., Drupal, WordPress) and social media platforms
• Experience in higher education or healthcare communications, with a focus on developing and disseminating web content
• Strong project management experience, including managing web and social media content creation and maintenance