Responsibilities

• Social Media Strategy: Manage our social media sites, including graphic design, the content calendar, publishing, and monitoring analytics to ensure effectiveness towards IPPD outreach.
• Content Creation: Develop content for a variety of communications needs including writing, editing, and design work to create special publications such as: brochures, invitations, flyers, emails, and marketing collateral.
• Web Design (WordPress): managing our website, writing and editing content, and helping students with the Blog sites.
• Graphis Design: Create and edit media content for program marketing that upholds a cohesive visual identity in accordance with existing brand standards and guidelines for the UF IPPD program.
• Digital Advertising: Assist with day-to-day communications, with emphasis on visual storytelling and design.
• Assist the IPPD Administrative Assistant with event planning, logistics, branding and promotion.
• Other administrative duties as assigned

Requirements

• High School Diploma
• Candidates currently pursuing degrees in communications, public relations, marketing, advertising, media production, journalism, or related are encouraged to apply.
• Proficiency with social media management and analytics, including LinkedIn, Instagram and YouTube
• Proficiency with the Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign)
• Proficiency with Canva Pro
• Experience with WordPress
• Experience with Mailchimp and similar platforms for marketing campaigns
• Experience in outbound marketing targeted at university students
• Strong English writing skills for print and online communications
• Excellent interpersonal skills and experience with interviewing people

Preferred

• Experience with trend analysis and web-based data analytics to make data-driven campaign decisions
• Knowledge of SEO and SEM