Responsibilities

• Coordinate and implement strategic communications goals for OTE across print publications, email, web, the MyU Web portal, video, social media, and outreach.
• Collaborate with OTE content providers regarding communications projects and deadlines managed within their area, supporting initiative execution and issue resolution.
• Facilitate projects and execute key publications including but not limited to the Gold Book Planner, Family Calendar, Class of Logo and Welcome Poster.
• Maintain the Gopher Guide website that connects students to key student success campus resources in one central location.
• Develop student centered communication plans for multiple OTE programs that engage U of M students and stakeholders
• Act as the liaison between internal stakeholders and the central MyU team to coordinate and execute an annual MyU content calendar.
• Coordinate with graphic designers, Printing Services and/or University Marketing Communications on multiple communication projects including print, email, web, MyU Web portal, social media, and video.
• Facilitate mass emails sent to various student populations through Salesforce Marketing Cloud.
• Build and maintain automation workflows within Salesforce Marketing Cloud Journeys.
• Monitor OTE publications’ tone and voice, and ensure content and images are compliant with University branding standards.
• Analyze key performance indicators (KPIs) for email campaigns, web traffic, and social media to measure the effectiveness of marketing initiatives and the Transition Hub.
• Assist in the facilitation of focus groups to obtain feedback from student populations and other stakeholders on communication methods and strategies for enhancement.

Requirements

• BA/BS degree in Communications, Journalism, Public Relations, Marketing, Graphic Design, Art or other related field or non-communication degree plus 4 years of professional full-time work experience (experience while in undergrad will count as halftime).
• Strong organizational skills to effectively manage multiple projects from inception to completion, while adhering to deadlines, staying within budget, and producing high quality outputs.
• Proven experience using Adobe Creative Cloud (specifically Photoshop, Illustrator, and InDesign) to develop visually engaging content.
• Possess a general understanding of current social media landscapes, including best practices, emerging trends, and platform-specific functionalities for Facebook and Instagram.
• Demonstrated understanding of project management skills including multitasking, prioritization, delegation, and the ability to maintain project momentum over periods of time.

Preferred

• Experience working with students and an understanding of their development and transitional needs as related to a higher education environment.
• Strong interpersonal skills, particularly the ability to work effectively with groups and organizations across the University.
• Ability to work both independently and collaboratively.
• Ability to build consensus with diverse groups of people.
• Demonstrated commitment to diversity, equity and inclusion.
• Excellent writing and editing skills.
• Experience with Salesforce Marketing Cloud, Canva, Drupal, video creation and editing, and graphic design.

Benefits

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost