Communications & Marketing Specialist

Responsibilities

• Create, implement and measure the success of a comprehensive marketing, communications and public relations plan that will enhance CRMC’s image and position within the market and region based on organizational specific objectives
• Facilitate internal and external communications as well as ensure consistent image and position of the CRMC brand across all media platforms
• Coordinate the appearance of all organizational print and electronic materials such as letterhead, use of logo, brochures, presentations, letters, speeches, etc.
• Develops editorial direction, design, production and distribution of all CRMC publications and productions
• Film and edit CRMC video productions
• Manage and create content for all social media platforms
• Maintain positive relations with media, valued vendors and other strategic partners of the organization
• Negotiate advertising contracts with various media outlets to build brand awareness
• Maintain and update CRMC website
• Coordinate and direct the preparation for and participation by CRMC in community events such as health fairs, rodeos and county fairs, community activities, displays and exhibits

Requirements

• Analytical ability to apply criteria and evaluate information to make decisions
• Strong verbal and written communication skills; and excellent interpersonal skills in teaming with patients, medical staff and the public
• Detail oriented with proven ability to multitask
• Professional appearance and ease in developing rapport with others
• Knowledge of community, councils, associations, and business partners
• Ability to think creatively to attract fresh and professional communication to a variety of audiences
• Photography and graphic imagery experience
• Knowledgeable of state and federal guidelines for healthcare communications
• Experience in all facets of media relations utilizing print, radio, television, social and other forums
• Bachelor's degree in Communications, Public Relations or Graphic Design or 3-5 years’ Marketing, Communications, Public Relations, Healthcare Administration, Graphic Design and/or equivalent experience, required