Responsibilities

• Develops marketing and communication plans to promote the vision, mission, goals and achievements of a school, college, department, alumni or University program directly engaged in instruction, research or outreach.
• Researches, designs and composes content for dissemination through a variety of mediums, such as internal or external publications, brochures, posters, newsletters, websites, presentations, development/fundraising materials, press packages, or broadcast media.
• Coordinates the production of materials to include content/style editing, designing, printing, photography and/or copywriting.
• Coordinates marketing and communication calendars, production schedules and deadlines, including coordination of work carried out by external vendors.
• Submits material to journals, associations or other external media, either proactively or in response to requests. Evaluates effectiveness of communications, public relations, and/or marketing programs.
• Prepares press releases and participates in public relations activities, in conjunction with University staff.
• Plans and organizes special events and meetings, as well as participation at conferences or trade shows.
• May maintain files, databases and electronic records of materials.
• May develop and manage a unit budget as well as assist with preparation of contract or grant proposals.