Responsibilities

• Work with the Comms & Marketing Director to craft messages, tailor content for each channel, and pursue earned-media opportunities.
• Create and manage annual calendars for email marketing and social media.
• Produce digital campaigns around program launches, giving days, awareness months, and other key moments.
• Write and edit content for campaigns, social, website, and press materials.
• Manage photoshoots from mood boards and shot lists through post‑production.
• Track and analyze campaign performance to inform data‑driven decisions.
• Create graphics, videos, and photo content for social, web, email, and ads.
• Maintain and organize media assets and update the LoveYourBrain website with collaborative design work.
• Manage email marketing via Campaign Monitor, including segmentation, subscriber journeys/automations, and list hygiene.
• Grow LYB presence on Facebook, Instagram, LinkedIn, YouTube, X, and emerging platforms while monitoring trends.

Requirements

• At least 4-6 years of experience in managing digital communications and marketing for nonprofit programs, preferably involving mindfulness, yoga, or brain health.
• Demonstrated expertise with Canva, Squarespace, Campaign Monitor, Meta Business Suite.
• Strong experience managing social media accounts with 35k+ IG followers and 81k+ Facebook followers.
• Ability to independently produce creative content (text, image, and video).
• Basic design, video editing, and photography skills.
• Knowledge of Google Analytics, SEO best practices, and email marketing metrics.
• Familiarity using AI to refine marketing content and analyze data for messaging and campaign performance.
• Excellent written communication skills for diverse audiences (e.g., people with TBI, healthcare professionals, media, general public).
• Experience working with Salesforce, Google Workspace, and Zoom.
• Highly developed organizational skills with attention to detail and the ability to prioritize and meet deadlines.
• Bachelor’s degree (or equivalent).
• Travel in the US and Canada up to 2–4 months per year; must have a valid license and passport.
• Ability to move equipment during photoshoots and work remotely; comfortable with long computer days and frequent video calls.

Preferred

• A depth of understanding and/or teaching experience in trauma-informed settings with a yoga and/or mindfulness focus.

Benefits

• Health insurance coverage for 100% of BCBS VT Bronze level or a pre-tax stipend.
• Delta Dental insurance (basic plan).
• 19 days PTO plus 7 sick/personal days and 9 Federal Holidays.
• Summer hours with half days on Fridays in July and August.
• 12 weeks fully paid leave for birth/primary caregiver and 4 weeks for secondary caregiver.