SUMMARY

The Communications and Marketing Manager is responsible for developing, implementing, and managing the FMHA’s communications, marketing and branding. Key responsibilities include, but are not limited to:

RESPONSIBILITIES

WEBSITES

Overseeing all aspects of the FMHA member website (www.fmhamember.org) including site maintenance and updating, content generation and advertising.

Serving as liaison and coordinator among vendors across multiple FMHA consumer-facing websites:

·        https://www.myfloridamanufacturedhome.com/

·        https://www.mhvillage.com/

·        https://www.retirenet.com/

Also responsible for generating and monitoring related metrics.

PUBLICATIONS:

FMHA E-Newsletter

·        Gathering content

·        Writing content, as needed

·        Designing and laying content and ads (potentially outsourced)

·        Distributing newsletter

·        Soliciting advertising sales

·        Invoicing advertisers

EVENT MARKETING AND PROMOTIONS

Overseeing event branding (Annual Convention, Fun-n-Sun, Accredited Community Manager (ACM) Certification Program)

·        Creating event logos and themes

·        Developing promotional brochures and related materials

·        Overseeing creation of and printing of on-site programs

·        Designing and printing on-site signage

SOCIAL MEDIA

Generating and scheduling relevant content for FMHA social media channels and monitoring related metrics.

GENERAL

·        Managing revenues and expenses across all marketing activities.

·        Planning and executing FMHA marketing initiatives promoting manufactured housing to members, consumers and the general public.

·        Coordinating and preparing for FMHA Marketing initiatives at other association tradeshows (Florida Association of Counties, Florida League of Cities, Fl Chapter of the American Planning Association, Florida Affordable Housing Conference, etc.).

QUALIFICATIONS AND REQUIREMENTS

Reports to: Director of Operations

Employment type: Full‑time

Qualifications: Bachelor’s degree in relevant field / minimum of five years of related experience

Work Conditions: This position is in-person at the FMHA office.

Other: Strong written and verbal communication skills and the ability to manage multiple projects and deadlines are essential to success in this position.

• Travel: Up to 15 nights per year.