Lead creative and digital communications for a Wisconsin conservation nonprofit, coordinating bulk email, CMS content, social channels, and field storytelling to translate policy priorities into engaging narratives and measurable public engagement.

• Digital production and systems management: Primary technical lead for setting up, testing, and deploying bulk email campaigns via EveryAction.
• Formatting, tracking, and segmentation: Ensure high deliverability and engagement.
• Webmaster duties: Content updates across Craft CMS and Squarespace.
• Campaign landing pages: Build new pages and keep civic resources accurate and accessible.
• Social publishing: Daily posting and polishing of organizational channels.
• Channel adaptation: Tailor messaging for Facebook, Instagram, YouTube, and emerging channels with consistency.
• Design and storytelling lead: Lead design for digital and print assets.
• Graphics and media assets: Create social graphics, email headers, and digital flyers with Canva and occasionally Adobe Creative Suite.
• Field-based content gathering: Collect field content to support media and partners.
• Light photography and video: Document events, capture interviews, and produce behind-the-scenes content for social stories.