Responsibilities

• Serve as the primary contact for media requests, press interviews, and story development
• Pitch stories to local and travel media and coordinate FAM tours with travel writers and influencers
• Maintain updated press kits, fact sheets, and media assets
• Track media coverage, publicity results, and campaign performance to measure reach and identify opportunities for increased destination exposure
• Write and edit content for newsletters, blogs, press releases, web pages, and promotional materials
• Coordinate storytelling strategies with the Marketing Director to ensure voice and tone consistency
• Lead editorial planning for brand-aligned messaging across departments and programs
• Track content performance and audience metrics to evaluate effectiveness and guide future messaging strategies
• Manage Visit Hattiesburg and its umbrella programs’ social media calendar, copywriting, and performance tracking
• Collaborate with the Marketing Director to align visual and written content

Requirements

• Bachelor’s degree in communications, public relations, journalism, or a related field
• 2–4 years of experience in public relations, digital content, or tourism communications
• Excellent writing, editing, and storytelling skills; familiarity with AP style
• Proficiency in email marketing, social scheduling platforms, and cloud-based tools
• Ability to manage multiple priorities and deadlines with strong attention to detail

Preferred

• Familiarity with tourism media or destination marketing
• Graphic design skills or experience with visual asset creation is a plus
• WordPress or CMS experience for light website editing